If your current marketing strategies are not playing well as you expected for your food business, worry not. Because the food market and industry are constantly evolving. Your strategies may no longer be effective due to being outdated in the modern food market’s trends.
To boost awareness of your food brand, don’t hesitate to adopt modern marketing strategies. Doing so will help your brand get rid of outdated strategies and stand out in the modern market.
Explore five major marketing strategies here to boost your food brand’s visibility and ROI.
Why Mastering Modern Food Marketing Matters?
Before diving into modern marketing strategies, it’s important to understand their significance. Coming to the point, what do you do to advertise your food business to attract customers? Go for commercials, flyers, or billboards?
If yes, then you need to go beyond these traditional marketing strategies while adopting a holistic approach to entice food lovers in the long run. One such approach is custom printed mylar pouches that act as a constant brand ambassador for your food items.
Mylar pouches have reduced the reliance of your brand visibility solely on external ads in the recent era. They have become a primary marketing tool to promote your food business due to their high-barrier materials, vibrant graphics, logos, and unique finishes.
That’s why reputable and modern food brands like Nestle leverage the physical functionality and visual appeal of mylar pouches. As a result, mylar packaging turns a brand’s food items into a “silent salesperson” directly on crowded retail shelves and in consumers’ hands.
Explore 3 Popular Marketing Tactics for Upgrading Food Business
Let’s dig deep into five popular modern marketing strategies your business needs for creating a best-in-class food brand in the modern and savvy world.
I. Sustainable Packaging
Modern consumers, especially Millennials and Gen Z, care more about “Mother Earth”. They also care about the values of food brands. Apart from price and quality, modern customers have a keen eye for whether your brand’s value includes sustainable packaging or not.
If your packaging is sustainable, it means your food brand reflects trust, care, and responsibility for the green planet beyond your profitability. It really appeals to modern eco-conscious buyers who show a willingness to pay more for environmentally friendly packaging.
The reason is that plastic pollution and waste are increasing rapidly in landfills and oceans while damaging both the marine and land environments. Hence, smart and forward-looking food brands have opted for eco-friendly mylar bags with convenience as the best sustainable alternative to single-use plastic packaging bags.
Made from a strong, multi-layered BoPET polyester film with an aluminum coating, mylar bags are highly resistant to punctures and tears. This inherent strength allows them to be used multiple times. The multiple reusability of mylar packaging bags significantly extends their functional life compared to single-use plastic bags that are easily damaged and often thrown away after one use.
II. Organic Social Media Presence
Today’s world is all about social media. As people around the world spend an average of 2.5 hours daily on social media. To get a competitive edge in the market, food brands like yours must leverage social media platforms effectively.
According to research studies, 85% of consumers trust user-generated content (UGC) more than brand content. UGC content makes consumers feel valued while helping your brand build a strong community. What you can do is encourage your customers to share photos and reviews of their experiences with your food items using your brand hashtag.
Then, repost this content as powerful social proof of your brand’s credibility and quality on popular social media platforms like TikTok and Instagram. You can also post content highlighting your transparency about ingredient sourcing, production methods, and sustainability efforts to entice health-conscious consumers.
As a result, this organic content feels more genuine and relatable to potential buyers while boosting customer trust and loyalty. It can directly influence the purchasing decisions of foodie customers. For instance, a popular restaurant, Chipotle, has built a huge community engagement on TikTok by leveraging UGC with a playful tone to connect with millennials and Gen Z.
III. Online Ordering and Delivery
A modern era survey shows the number of food consumers doubled from an estimated 81 million people in 2017 to over 161 million people in 2022 in the online food delivery segment in America. You can also boost your brand’s visibility by showing your presence on popular online ordering and delivery platforms.
With this strategy, your business will attract potential foodies seeking special food selections on these platforms. Leverage these platforms to also widen your customer base and maximize ROI rather than being only dependent on customers who come to your store, mart, or restaurant.
Moreover, you can also offer exclusive discounts, promotions, and special offers to your digital apps or social platforms to attract more customers and encourage repeat orders. Apart from enhancing your sales, you can also acquire valuable data and analytics about consumer behavior.
In the future, you have a golden opportunity to utilize these data analytics to understand customer preferences. This approach will help you track the order history of your customers. Then, you can segment your audience for targeted marketing efforts.
Following this, many smart businesses have even collaborated with the staple online meal ordering and delivery app, Uber Eats, to expand their customer base and organic reach. You can also make such collaborations to be part of a joint marketing effort to cross-promote both your food brand and digital app.
To Sum It Up!
In crux, your food brand can utilize diverse marketing strategies available in the market. But the above-mentioned strategies are proven and economical, especially if you are a startup brand or a struggling food business.
From utilizing user-generated content to adopting sustainable packaging, you can reach consumers in a more authentic and economical way without breaking your bank. Apart from implementing the mentioned strategies, keep in mind to be adaptive to the dynamic marketing landscape.
Because you will constantly need to adapt and use a mix of existing and newly developed strategies to stay competitive and grow your business in the future.
To read more content like this, explore The Brand Hopper
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