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Year: 2025

Exploring Marketing Strategies of Unilever’s Dove

Dove, a flagship brand of Unilever, has become a global symbol of beauty, confidence, and self-care since its inception in 1957. Originally introduced as a revolutionary beauty bar with moisturizing properties, Dove has evolved into a multibillion-dollar brand spanning personal care categories, including skincare, haircare, and deodorants. Known for its commitment to redefining beauty standards, […]

How Remittances to Ghana Are Revolutionizing Educational Technology

Ghana, often praised for its cultural vibrancy and economic promise, is witnessing a lesser-known yet transformative trend: the surge of educational technology (EdTech) made possible by remittances. Traditionally, money sent to Ghana by its global diaspora has been used to cover essential expenses like food, housing, and healthcare. However, a growing number of Ghanaians abroad […]

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