Brand | Uniqlo – Brand Story, History, Campaigns & Success Factors
If you mentioned the brand Uniqlo to someone outside of Japan 10 years ago, you would receive a puzzled expression. But if you mention Uniqlo to any global citizen today, the words quality, affordability, and fashion quickly spring to mind. Uniqlo has achieved this level of success in recent years. It has emerged as a […]
Brand | Apollo Tyres – History, Brands, Marketing Strategies
Apollo Tyres Limited, located in Gurugram, Haryana, is an Indian multinational tyre manufacturing company. It was founded in 1972, and the company’s first plant was opened in Perambra, Kerala (India). In India, the company now has five manufacturing facilities, one in the Netherlands, and one in Hungary. In India, it has a network of approximately […]
Brand | United Parcel Service (UPS) – The Glorious History of Over 100 Years
United Parcel Service (UPS) is a leading provider of worldwide supply chain solutions and the world’s largest package delivery corporation. It shipped 6.3 billion parcels in 2020, owing to increased global B2C volume from the rise in consumer e-commerce. In 2020, total revenue was around $84.6 billion. Operating in more than 220 countries and territories, […]
Brand | Wells Fargo – The History Of Leading Financial Company
Wells Fargo & Company (NYSE: WFC) is a leading financial services company with roughly $1.9 trillion in assets, serving one out of every three American families and more than 10% of small companies, and is the country’s biggest middle-market banking provider. Through its four reportable operational categories, Consumer Banking and Lending, Commercial Banking, Corporate and […]
Brand | Chipotle – The Success Story Of Burritos Behemoth
Chipotle is a restaurant franchise in the United States that provides a basic menu of Mexican-inspired fare. Chipotle was founded in Denver, Colorado, in 1993 by Steve Ells, a classically trained chef, and has now expanded to over 2,000 restaurant locations, serving over 1 million people daily. The company is recognized for its “Food With Integrity” […]
Brand Strategies and Marketing Campaigns of Ralph Lauren
Ralph Lauren Corporation is a publicly listed American fashion corporation created in 1967 by fashion designer Ralph Lauren. The corporation is located in New York City and manufactures items ranging from mid-range to premium. Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of high-end lifestyle items in five categories: clothes, […]
Brand | HDFC Bank – Profile, History, Share Price, Marketing Strategies
HDFC Bank Limited is an Indian banking and financial services business located in Mumbai, Maharashtra. As of April 2021, HDFC Bank is India’s largest private sector bank in terms of assets and market capitalization. On the Indian stock markets, it is the third-largest corporation in terms of market capitalization. With approximately 120,000 workers, it is […]
Brand | Pixar Animation Studios – A Brand In The League Of Its Own
Pixar Animation Studios is an American computer animation film company located in Emeryville, California, and a subsidiary of Walt Disney Studios. The studio has received 27 Academy Awards, 8 Golden Globes, and three Grammy Awards, among many other honors and recognitions. It is most known for producing CGI-animated feature films using PhotoRealistic RenderMan, its own […]
Brand | TVS Motors – The Tale Of Glory Of India’s Two-Wheeler Giant
TVS Motor Company, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing-inspired motorcycles. The company also manufactures three-wheelers. The company is listed on NSE with the name NSE: TVSMOTOR. Currently, the share price of TVS Motor is INR 549.30. […]
Case Study | Caterpillar – Product Lifetime Extension
Context Caterpillar is one of the world’s remanufacturing leaders, a strategy that focuses on extending a product’s lifetime to its maximum capacity and, consequently, use its resources in a more effective way. Caterpillar’s remanufacturing is an exchange model, which means that when a component needs to be replaced, consumers work with their authorized ‘Cat Dealer’ […]
Brand | Gap Inc. – The Making Of The Legendary US Fashion Retailer
Gap Inc. is a leading global apparel retail company. It offers apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands. The portfolio of distinct brands across multiple channels and geographies gives the brand a competitive advantage in the global […]
Brand | Air India – The Story of Rise and Fall of India’s Flag Airlines
Air India is India’s flag air carrier with a significant market position in international and domestic operations. Air India along with Air India Express Limited has 50.64% share of the international traffic to and from India among Indian carriers and has 18.4% share including global airlines (ex India) as of Q2 FY20. The two airlines […]
Brand | Havells -The Indian Brand That Keeps The World ‘Electrified’
Starting as a family run business from the outskirts of Delhi to transforming itself as a Public Limited Company, journey of Havells India has been a fascinating and inspiring one for many. With a turnover of Rs. 9,429 Crores in FY 19-20, Havells is a well-established player in the consumer category of Switchgears, Cables, Lighting […]
Brand | Chevron Corp – The Energy Giant Like No Other
Chevron Corporation, one of the many offspring of the Standard Oil Trust, has risen from humble beginnings in California to become a major player in the international oil industry. Chevron gained a strong foothold in the world’s largest oil field as a result of its spectacular discoveries in Saudi Arabia, which fueled 20 years of […]
Brand | Harley Davidson – The Success Factor Behind Darling On Wheels
The craze and madness for red-blooded classic American Harley that gushes past like air with thunderous sound are exceptional. Harley is one of the very few brands that claim that people are willing to get the brand name and logo tattooed on their bodies. The adoration and idolization of this brand in countries like the […]
Brand | MDH Spices – The Classic Rags To Riches Tale
Mahashian Di Hatti Private Limited, infamously known as MDH is the second-largest player in the spices industry with a 12% market share next only to Everest. MDH currently operates 15 factories that together produce and sell 64 different kinds of spices. In the year 2020, the company reported a net income of Rs 420 crore. […]
Brand | Volvo – The Success Story Of Workhorses Of The World
“I travel to the path unknown I run for the distance not measured I stop by the halts waiting for the goods I crave for the journey yet to begin” If the truck was a living thing, the above poem would reflect its life. Because trucks are the backbone of all the economies in the […]
Brand | NTPC Ltd. – India’s Jewel Lighting Every 4th Bulb In The Country
NTPC Ltd, formerly known as National Thermal Power Corporation Limited, is one of the ‘Maharatna’ status holders conferred by the Government of India with Shri. Gurdeep Singh as its Chairman and Managing Director. With an installed capacity of 63,635 MW and an employee count of 19,700 today, India’s largest energy conglomerate foresees itself to be […]
Brand | Genpact – The Global Leader In Managing Business Process
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data […]
Brand | Electronic Arts (EA Sports) – Nurturing the Digital Artists since 1982
“In the year 2148, humanity has discovered the advanced alien settlements on the planet Caryto. It is the first alien contact with the humans but it turned out to be hostile and the war broke out. You (Commander Shepard) who is leading the special space forces have to resolve the ongoing conflict to achieve peace […]