Category: Brand

Context Caterpillar is one of the world’s remanufacturing leaders, a strategy that focuses on extending a product’s lifetime to its maximum capacity and, consequently, use its resources in a more effective way. Caterpillar’s remanufacturing is an exchange model, which means that when a component needs to be replaced, consumers work with their authorized ‘Cat Dealer’ […]

Gap Inc. is a leading global apparel retail company. It offers apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands. The portfolio of distinct brands across multiple channels and geographies gives the brand a competitive advantage in the global […]

Air India is India’s flag air carrier with a significant market position in international and domestic operations. Air India along with Air India Express Limited has 50.64% share of the international traffic to and from India among Indian carriers and has 18.4% share including global airlines (ex India) as of Q2 FY20. The two airlines […]

Starting as a family run business from the outskirts of Delhi to transforming itself as a Public Limited Company, journey of Havells India has been a fascinating and inspiring one for many. With a turnover of Rs. 9,429 Crores in FY 19-20, Havells is a well-established player in the consumer category of Switchgears, Cables, Lighting […]

Chevron Corporation, one of the many offspring of the Standard Oil Trust, has risen from humble beginnings in California to become a major player in the international oil industry. Chevron gained a strong foothold in the world’s largest oil field as a result of its spectacular discoveries in Saudi Arabia, which fueled 20 years of […]

The craze and madness for red-blooded classic American Harley that gushes past like air with thunderous sound are exceptional. Harley is one of the very few brands that claim that people are willing to get the brand name and logo tattooed on their bodies. The adoration and idolization of this brand in countries like the […]

“I travel to the path unknown I run for the distance not measured I stop by the halts waiting for the goods I crave for the journey yet to begin” If the truck was a living thing, the above poem would reflect its life. Because trucks are the backbone of all the economies in the […]

NTPC Ltd, formerly known as National Thermal Power Corporation Limited, is one of the ‘Maharatna’ status holders conferred by the Government of India with Shri. Gurdeep Singh as its Chairman and Managing Director. With an installed capacity of 63,635 MW and an employee count of 19,700 today, India’s largest energy conglomerate foresees itself to be […]

Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data […]

Bharti Airtel Limited, popularly known as Airtel is an Indian multinational telecommunication service provider, the second-largest network operator in India and fourth-largest in the world having a subscriber base of 439.84 million and a presence in 18 countries across South Asia and Africa. Its telecom service portfolio includes such as fixed, mobile, International Long Distance […]

Ferrari is among the world’s leading luxury brands focused on the design, engineering, production, and sale of the world’s most recognizable luxury performance sports cars. The brand symbolizes exclusivity, innovation, state-of-the-art sporting performance, and Italian design, craftsmanship, and engineering heritage. Ferrari’s name and history and the image enjoyed by its cars are closely associated with […]

It’s been almost 88 years that Durex has been associated with the lives of billions of men and women across the globe. An acronym envisaged decades ago, referring to three main qualities, i.e., DUrability, REliability, and EXcellence, has stood by the true meaning and value it represented, which has now allowed it to have a […]

The Indian Railways (IR), more than 150 years old, is among one of the largest and oldest systems in the world, fondly called by railway persons as the “Lifeline of the Nation”. With an extensive network spread across the country, Indian Railways plays a key role in the social and economic development of India. IR […]