Marketing Concept | The Pac-Man Defense
In several business practices, when a company wants to acquire another one, the company will reach out to the higher authorities of the target company and make a bid. The target company can decline or accept the bid. Now if the bid is rejected, the buyer company may just look to walk away. Now, sometimes […]
Marketing Concept | Persuasion Marketing
Persuasion marketing is a type of marketing technique that uses human psychology to manipulate how we feel about stuff. This strategy works when firms accurately apprehend how humans thinking is more likely to work. To persuade an audience we need to evoke an emotional response from them. A persuasion is an approach to design websites […]
Marketing Concept | 4A of Marketing
While designing the marketing approach for different products and services, marketers need to analyse how consumers are going to see the products and services. In other words, marketers need to understand what matters most to consumers: Acceptability, Affordability, Accessibility and Awareness. Together these are called 4A of marketing. It also means that marketers must understand […]
Marketing Concept | Ansoff Matrix
The Ansoff Matrix is a marketing model used by firms to analyze their product and plan strategies for product/market growth. Popularly known as the Product/Market Expansion Grid, was developed by the business manager, and applied mathematician H Igor Ansoff in 1957. This matrix helped many marketers to understand the risk involved in growing their business. […]
Marketing Concept | Grassroots Marketing
Grassroots Marketing is purposefully targeting a high niche group of people to persuade that group to propagate your message then organically. The defining concept behind the marketing of grassroots is one of audience and intent. To succeed, Grassroots marketing depends heavily on social media and virality. Since encouraging people to share a story is an […]
Marketing Concept | Crisis Marketing Management
Crisis Management or Reputation Management is a practice to regain and reshape public opinion about the company and organisation. Many organisations like Toyota, Domino’s and many others have faced a brand crisis at some point or other, As a marketing manager, one should be prepared to tackle such a crisis. Many financial institutions like Bank […]
Marketing Concept | Influencer Marketing
In today’s world, where digital marketing has become an essential element in boosting your sales and brand presence, many people complain about seeing too many ads in a day. Around 66% of consumers said they are overwhelmed by too many online marketing messages, and as good as 20% of consumers have stopped using a brand […]
Marketing Concept | Moment marketing
Moment marketing is one of the ways brands use to create viral content using the latest trending news around the world and plugging their Product with it. It’s all about Storytelling, and humans told stories for as long as they could even start speaking. So, the Brand sells well if the story behind it is […]
Marketing Concept | Market Research Process Steps
Market research is an approach of gathering data about the customers, competitors to take the advantage of all the resources and practices available in the market. This helps us in understanding customers’ needs, the latest trends, and understand the present dynamic of the market. Marketers adopt six steps of the research process for market research: […]
Marketing Concept | PESTEL Analysis
Environmental Analysis Environmental factors are those factors outside the control of the firm. This is often analyzed with the help of the PESTEL framework/model. This model analyses the environmental factors that are not in control of the firm but have an impact on the firm. Thus, PESTEL analysis is used to analyse all external factors. […]
Marketing Concept | New Product Planning
The product life cycle is divided into four phases, namely introduction, growth, maturity, and decline. Product planning is done based on these steps. Product Initiation: In a product initiation phase, a request comes up for a new product or a modification in the existing product. Various management teams review these requests and study them in […]
Marketing Concept | New Product
The market has been growing exponentially, and thus, new product development becomes an important activity to keep generating more revenue. Therefore, companies have constantly been changing and updating their products. New products are being developed and introduced in the market. This is a complicated step and requires a massive amount of innovation. Reports suggest that […]
Marketing Concept | P.O.S.T. Method
Social media plays a vital role in inbound marketing and is an important channel to spread your marketing message across your audience. Inbound marketing/content marketing focuses on attracting customers through good content and engagement. The main aim is to convince your customer that you offer more value than your competitors. Social Media is a very […]
Marketing Concept | New Product Launch Strategy
Launching a new product in the market Oh! How I’ve wished to launch my product and to note the process down for the longest time. Today I’d love to share my plan of execution with you to bring a new product into the market. First, start with selling it directly to the end-users. It will give […]
Marketing Concept | Movement Marketing
What is Movement Marketing? In Movement marketing, the brand actually tries to create market initiatives around their visions rather than their portfolios’ products. That’s why it is also known as Cultural Movement Marketing. The result of this can lead to a long term marketing strategy that will not only allow the brand to capture and dominate market […]
Marketing Concept | Brand Element Choice Criteria
Brand element is an intangible which can be trademarked, that identifies and differentiates the brand. Brand elements set the character of the brand. There are a total of six criteria for choosing brand elements: Memorable– How easily can someone remember, recall, or recognise the brand elements. E.g., A short name can be easy to remember. […]
Marketing Concept | Types Of Startup Funding
The term “start-up” was originally coined in the early tech revolution in the 1970s, referring to a new breed of small companies characterized by exponential growth. The term start-up became a popular term in the 1990s and early 2000s business boom with brands like Microsoft or Apple scaling up at a rapid pace than ever […]
Marketing Concept | Wi-Fi Marketing
The Wi-fi Marketing concept Wi-fi marketing is a strategy to attract customers to your retail store by providing them with free wireless internet access leveraging it to communicate messages and promotions. As a retailer, you have to ensure to stay ahead in your game reason being the competition comes not just from other retail stores […]
What Is Internet Of Things And How Does It Work?
Internet of Things IoT, Internet of Things, is often referred to a “smart” object. These devices can be anything and everything from cars, home appliances to shoes and light switches. These devices connect to the internet, pass and receive data and connect the physical world to the digital world. New technologies, cheaper computer chips and the […]
Marketing Concept | Brand Extension
Brand Extension Once a brand is recognised in the market and in consumer minds then there is always a scope of a new product launch for the company. This gives an opportunity to the brand to leverage its brand awareness and brand equity for positioning new products even if it belongs to a different category. […]