Marketing Concept | VUCA : What It Really Means
The term VUCA was first used in 1987 but was introduced in 1991 by the U.S. Army at the time of the end of the cold war which resulted in more volatile, uncertain, complex, and ambiguous situations in the world. The VUCA concept represents a changing environment where previously laid standard rules and laws don’t […]
Marketing Concept | Unicorn Company
Unicorn company denotes a startup firm that has been valued over $1 billion. The term was coined to represent companies/startup’s future growth opportunities. The meaning of “Unicorn” is a mythical animal that looks similar to a horse but has a single straight horn projecting from its forehead. You won’t find a unicorn easily, and so […]