Back Market – Founders, Business & Revenue Model, Funding
Back Market is a French startup that operates a marketplace for refurbished electronics. The company was founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute. Back Market connects consumers with professional refurbishers around the world, allowing them to buy high-quality, gently used electronics at a fraction of the cost of […]
Workato – Founders, Features, Business Model & Funding
Workato is a low-code automation platform that helps businesses connect their applications and automate their workflows. The company’s mission is to “enable everyone to automate.” Workato was founded in 2013 by Vijay Tella, Gautham Viswanathan, and Harish Shetty. The company is headquartered in Mountain View, California, and has offices in San Francisco, London, and Bangalore. […]
Cityblock Health – History, Business & Revenue Model, Funding
Cityblock Health is a healthcare technology company that provides primary care, behavioral health, and social services to underserved communities. The company’s mission is to “deliver radically better care for everyone, especially those who need it most.” In this article, we’ll explore the startup story, history, founders, business model, valuation and investors of Cityblock Health. Cityblock […]
RELEX – Founders, History, Features, Business Model & Valuation
RELEX Solutions is a retail technology company that provides demand-driven solutions for retailers of all sizes. The company’s software helps retailers optimize their inventory, assortment, and pricing decisions to improve customer satisfaction and profitability. RELEX was founded in 2005 by three supply chain scientists, Mikko Kärkkäinen, Johanna Småros, and Michael Falck. The company is headquartered […]
The Boring Company: Elon Musk’s Plan to Solve Traffic
The Boring Company is an American infrastructure and tunnel construction services company founded by Elon Musk in 2016. The company’s stated goal is to “solve traffic” by building a network of underground tunnels for high-speed transportation. The Boring Company has completed three projects: the Las Vegas Convention Center (LVCC), the Hyperloop Test Track, and the […]
Postman – History, Founders, Features, Business Model & Funding
Postman is an API development platform that helps developers build, test, and document APIs. It is a popular tool used by millions of developers around the world. Postman was founded in 2012 by Abhinav Asthana, Ankit Sobti, and Abhijit Kane. The company was originally called PostmanApp, but it changed its name to Postman in 2014. […]
Marketing Strategies, Marketing Mix and STP of Apple
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is one of the Big Five American information technology companies, along with Amazon, Alphabet, Microsoft, and Meta Platforms. The company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Jobs and Wozniak were […]
Marketing Strategies, Marketing Mix and STP of Amazon
Amazon was founded in 1994 by Jeff Bezos, who had previously worked as a hedge fund manager. Bezos was interested in the potential of the internet to revolutionize the way people shop, and he saw an opportunity to create an online bookstore that would offer a wider selection of books than any brick-and-mortar store. Amazon.com […]
Marketing Strategies, Marketing Mix and STP of Walmart
Walmart, the global retail giant, needs no introduction. Founded in 1962 by Sam Walton, Walmart has grown to become the world’s largest retailer, serving millions of customers every day across various countries. Renowned for its “Everyday Low Prices” (EDLP) strategy and extensive product assortment, Walmart has become a household name, providing a one-stop shopping destination […]
Marketing Strategies and Marketing Mix of Airbnb
Airbnb, a global online marketplace for lodging and travel experiences, has disrupted the traditional hospitality industry by connecting travelers with unique accommodations offered by hosts from around the world. Founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has revolutionized the way people travel, offering an alternative to traditional hotels and opening […]
Changing the Way We Stay: The Inspiring Story of Airbnb
In 2007, designers Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explains, “We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneur instinct said ‘build your […]
Beyond Search: Exploring Google Diversified Business Model
Google is an American multinational technology company that specializes in Internet-related services and products. It is considered one of the Big Five technology companies in the U.S. information technology industry, along with Amazon, Apple, Meta, and Microsoft. Google was founded in 1998 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University. The […]
Vice Media: A Look at Media Group’s History & Business Units
Vice Media is a global media and entertainment company that produces content across a variety of platforms, including digital, television, film, and print. The company was founded in 1994 in Montreal, Canada, by Suroosh Alvi, Shane Smith, and Gavin McInnes. Vice Media’s mission is to “tell the stories that no one else will.” Vice Media’s […]
Lyra Health – History, Founders, Business Model & Funding
Lyra Health is a mental health startup that provides evidence-based care to employees of companies of all sizes. The company offers a suite of services, including self-guided programs, mental health coaching, therapy, and medication management. Lyra’s services are delivered through a personalized, integrated platform that makes it easy for employees to find the right care […]
iCapital Network – Founder, Features, Business Model and Funding
iCapital Network is a leading fintech platform that is revolutionizing the way alternative investments are accessed and managed. Founded in 2013 by a team of experienced industry professionals, iCapital Network provides a comprehensive digital platform that connects high-net-worth individuals, financial advisors, and asset managers with a curated selection of alternative investment opportunities. The company’s mission […]
Better.com – Founder, Features, Business Model and Funding
Better.com is a digital mortgage lender that was founded in 2016 by Vishal Garg. The company’s mission is to “make homeownership simpler, faster, and more affordable.” Better.com offers a variety of mortgage products, including conventional loans, FHA loans, and VA loans. The company also offers a variety of mortgage services, such as pre-qualification, underwriting, and […]
Benchling – Founders, Features, Business Model and Funding
Benchling is a cloud-based platform for biotech R&D that helps scientists to digitize their research workflows. The platform provides a single source of truth for data and experiments, and it allows scientists to collaborate more effectively. Benchling is used by scientists at over 1,000 organizations, including universities, pharmaceutical companies, and biotech startups. Benchling was founded […]
Business Model of Costco – How Costco Make Money
Costco Wholesale Corporation is an American multinational corporation that operates a chain of membership-only big-box retail stores. These stores sell a wide variety of products, including groceries, electronics, furniture, and apparel. Costco is headquartered in Issaquah, Washington, and operates in eight countries. Costco was founded in 1983 by James Sinegal and Jeffrey Brotman. The company’s […]
Marketing Strategies and Marketing Mix of P&G
Procter & Gamble (P&G) is a multinational consumer goods company that has established itself as a leader in the industry with a diverse portfolio of globally recognized brands. With a rich history spanning over 180 years, P&G has built a reputation for delivering high-quality products that improve the lives of consumers worldwide. P&G’s origins date […]
Understanding the Brand Architecture of Proctor & Gamble (P&G)
Procter & Gamble (P&G) employs “House of Brands” brand architecture strategy that allows for the effective management and positioning of its extensive portfolio of brands. What is House of Brands strategy? The “House of Brands” brand architecture strategy refers to a brand management approach where a company maintains multiple distinct and independent brands under its […]