Case Study Analysis: Coca-Cola’s “Open Happiness” Campaign
Coca-Cola’s Open Happiness was a bold global brand campaign launched in January 2009. It built on the earlier “Coke Side of Life” platform and invited people worldwide to “pause and refresh themselves with a Coke, to ‘open happiness’ and enjoy life’s simple pleasures.”. The tagline Enjoy life’s simple pleasures became the campaign slogan. Designed by […]
Retargeting vs. Remarketing: Understanding the Key Differences
Digital marketers often use retargeting and remarketing interchangeably, but they’re actually two sides of the same coin with distinct approaches. Imagine you visit an online store and leave without buying – then you see a display ad for that product on another website; that’s retargeting. Now imagine you’re already a customer or subscriber and the […]
A Deep Dive into the Marketing Strategies of CoverGirl
CoverGirl was launched in 1961 by the Noxzema (Noxell) Chemical Company as a line of “medicated” makeup sold in drugstores alongside Noxzema creams. Its name, coined by advertising director Carolyn Oelbaum, evoked both blemish coverage and the glamour of magazine cover girls. Early ads targeted women 18–54, running “glamour” campaigns in women’s magazines and “medicated” […]
Case Study Analysis: Pepsi’s “The Choice of a New Generation”
In the early 1980s, Pepsi was locked in a fierce “cola war” with Coca-Cola, striving to capture the youth market and shake its image as the perennial runner-up. Pepsi had a history of targeting younger consumers – most famously with its 1960s “Pepsi Generation” campaign that aligned the brand with the youthful, upbeat lifestyle of […]
Accrete AI – Founders, Business Model, Funding & Competitors
Accrete AI is a New York-based artificial intelligence startup founded in 2017 with a mission to combat information overload by encoding human expertise into “Knowledge Engine” AI agents. Serving both government and commercial clients, Accrete has positioned itself as a dual-use enterprise AI provider – meaning its technology is applied in defense as well as […]
Who are Vale’s Top Competitors in Mining Industry?
Vale S.A. of Brazil stands as a heavyweight in the mining industry, best known as the world’s largest iron ore producer and a major supplier of nickel. In 2024, Vale’s iron ore output surged to 328 million tonnes, its highest since 2018, and it met annual guidance with 160,000 tonnes of nickel. As the company […]
The Future of Marketing: 10 Emerging Technologies Reshaping the Industry
Marketing is on the brink of a technological revolution. Brands are pouring record budgets into digital tools – global MarTech spend is projected to top $215 billion by 2027 – in pursuit of the ever-elusive “right message, right time, right person.” Consumers now expect hyper-personalized experiences (75% say they’re more likely to buy from a brand […]
Persefoni – Founders, Business Model, Funding & Competitors
Persefoni AI, Inc. (branded simply as Persefoni) is a leading climate management and carbon accounting platform aimed at helping organizations measure, analyze, and report their greenhouse-gas (GHG) emissions. Founded in early 2020, Persefoni offers a cloud-based “ERP for carbon data” that enables enterprises and financial institutions to calculate their carbon footprints in real time, in […]
A Deep Dive into the Marketing Strategies of Garnier
Garnier is a French mass-market beauty and personal care brand, founded in 1904 by Alfred Amour Garnier. Now part of L’Oréal, Garnier offers a wide range of hair care, skin care and body care products worldwide. From its origins with the first plant‑based hair lotion, the brand grew to include sun care (1936) and home […]
Constellation Software’s Competitors in Software Industry
Constellation Software Inc. (CSI), headquartered in Toronto, Canada, is a global powerhouse in vertical market software (VMS). Since its founding in 1995 by Mark Leonard, the company has grown by acquiring and operating software companies that cater to specific industries such as healthcare, public transportation, real estate, and education. Instead of building proprietary software from […]
How to Conduct a Brand Audit: A Step-by-Step Approach
Imagine a neon‐pink Coca-Cola bottle or a black painted McDonald’s. It feels wrong because iconic brands use consistent colors, logos, and messaging. A brand audit is the structured process that keeps a brand cohesive and true to its identity. In practice, a brand audit examines every aspect of your brand (internal and external) to ensure […]
Stoke Space – Founders, Business Model, Funding & Competitors
Stoke Space Technologies is an American aerospace startup founded in 2019–2020 by former Blue Origin rocket engineers. Headquartered in Kent, Washington, Stoke is pursuing a radical vision: fully and rapidly reusable rockets that can launch with aircraft-like frequency. The company’s mission is “low-cost, on-demand transport to, through, and from space”. From the outset, co-founder Andy […]
PNC Financial Services’ Competitors in Financial Industry
PNC Financial Services Group (NYSE: PNC) is a leading U.S. bank holding company headquartered in Pittsburgh. PNC Bank operates in 27 states and the District of Columbia, with over 2,600 branches and nearly 9,600 ATMs. With roughly $550 billion in assets (8th-largest U.S. bank by assets as of mid-2025), PNC ranks among the largest American […]
A Deep Dive into the Marketing Strategies of Gerber
Gerber – founded in 1927 by Dorothy and Daniel Gerber – is a household name in baby nutrition, recognized by its iconic baby-faced logo and more than 90 years of heritage. Originating from strained fruits and vegetables made for Dorothy’s baby, Gerber grew into a global leader in infant nutrition. Today it is part of […]
Rebranding vs. Brand Refresh: Understanding the Differences
In today’s fast-moving market, brands must evolve or risk becoming irrelevant. Stagnation is costly – as it’s more of a risk for a business to remain stagnant than to attempt to change. Consider Apple: in the early 1990s it was faltering, but a bold rebrand (dropping the old rainbow logo for a sleek monochrome design) […]
acceldata – Founders, Business Model, Funding & Competitors
Acceldata is a Silicon Valley–based enterprise software company specializing in data observability – the end‐to‐end monitoring and management of data pipelines, quality, infrastructure and cost. Founded in 2018, Acceldata developed what it calls “the world’s first enterprise Data Observability Cloud”. Its platform leverages AI/ML to give large organizations real‑time visibility into data reliability at petabyte/exabyte […]
Who are FedEx’s Competitors in Logistics Industry?
The global logistics industry has become a fierce battleground. FedEx, once a pioneer of overnight express shipping, now faces relentless competition as e-commerce growth, digital innovation, and sustainability demands reshape the field. Rapid online ordering and same-day delivery expectations have spurred retailers and tech giants to build out their own shipping networks. At the same […]
10 Signs It’s Time to Rebrand Your Business
In today’s fast-moving market, even well-known brands sometimes hit a plateau. 2018 brought a bold move from coffee chain Dunkin’ – dropping “Donuts” from its name and unveiling a sleeker logo to focus on coffee and customer experience. The refreshed identity resonated with customers and even helped Dunkin’ challenge Starbucks’s dominance in key regions. Dunkin’s […]
Lumos – Founders, Business Model, Funding & Competitors
Lumos is a San Francisco–based startup (founded 2020) that addresses the burgeoning challenge of SaaS sprawl and identity management in large enterprises. With companies averaging 650+ SaaS applications on their tech stacks, IT and security teams struggle to provision access efficiently and control costs and compliance across dozens of vendors. Lumos positions itself as an […]
Who are Dell’s Competitors in Technology Industry?
Dell Technologies, once a pioneering PC builder from Texas, has transformed into a global powerhouse across consumer computing and enterprise solutions. The brand is synonymous with reliable laptops (XPS and Inspiron), business workstations, corporate servers (PowerEdge), storage systems (PowerVault/PowerScale) and more. Yet Dell’s story today unfolds in a crowded market. Competitors around the world—North American, […]