Case Study | Dettol – Extending Brand Products
Dettol provides perhaps the best Indian example of brand extension. It demonstrates how a product which is not something delightful to have in your home could be extended to reach out and achieve higher targets. Dettol is a product that is over a half-century old. People all over the globe have grown up experiencing the […]
Marketing Concept | Brand Extension
Brand Extension Once a brand is recognised in the market and in consumer minds then there is always a scope of a new product launch for the company. This gives an opportunity to the brand to leverage its brand awareness and brand equity for positioning new products even if it belongs to a different category. […]