Case Study | Mitsubishi Electric – Promoting IoT By The Means Of e-F@ctory
Mitsubishi Electric Company has extended a wide variety of services enterprises, including Electricity and Electrical Systems, Manufacturing Systems for Automation, Information and Communication. The company also has a wide variety of world-class goods and technical facilities in the FA (Factory Automation) and e-F@ctory has been promoted since 2003. The objective is to reduce growth, production, […]
Case Study | Tropicana Rebranding Failure
In an advertising campaign that promoted the new packaging for the fruit juice brand, Tropicana invested $35 million. The same agency, Arnell, created both the packaging design and the advertising campaign. Launch Tropicana launched the new packaging for Tropicana Pure Premium, its best-selling product in North America, on January 8, 2009, with sales revenues of […]