The concept of the Burrito principle is among those marketing principles that will help get the most out of online marketing channels such as social media posts or email marketing.
Even the most creative of campaigns can underperform if not delivered effectively, and The Burrito Principle helps us understand how to achieve the kind of effectiveness we would like our campaign to have. Several factors come into play while we are planning our campaign and the strategic use of social media plays an important role. The content, the time and the reason all factors come into play. The idea is to reach the people during their downtime, i.e. when they might be sitting down and eating a burrito (Hence the name). This will prevent that email from being unread, and the social media post from getting ignored.
A few timings suggested by Heyman, for social media posts are given below:
8:30 am- When the person is commuting to work
12:30 am- when the person has their lunch break
5:30 pm- when the person is travelling back home from work
10:00 pm- After the person is done with the household chores and is relaxing
These will certainly vary with the audience, and the strategy will be different for different kinds of channels. For example, email marketing will have a different strategy altogether.
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