Marketing Concept | Diffusion Of Innovation
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. It was Everett Rogers, a professor of communication studies, who popularized the theory in his book “Diffusion of Innovations”. He argues that diffusion is the process by which an innovation is communicated over time […]
Featured Startup | Swiggy – The Ultimate Food Delivery App
When you have an entrepreneurial mindset, nothing can stop you. Mr. Sriharsha Majety, the current CEO of Swiggy, believes in it when he says “Entrepreneurship was always in his blood”. Even after having his shares of failures, he, Mr. Nandan Reddy, and Mr. Rahul Jamini started what eventually became India’s largest and highest-valued online food […]