Featured Startup | RentoMojo – Spend Smart, Start Renting
The increasing popularity of the sharing economy has encouraged businesses to allow consumers on a use-per-need basis to avoid purchases and instead rent goods and services. Today’s millennials believe only in sharing rather than buying. Suppose it’s workspaces, cabs, or even furnishings. As we move forward in the future, we see much more modernization of […]
Case Study | Dettol – Extending Brand Products
Dettol provides perhaps the best Indian example of brand extension. It demonstrates how a product which is not something delightful to have in your home could be extended to reach out and achieve higher targets. Dettol is a product that is over a half-century old. People all over the globe have grown up experiencing the […]