Brand | Havells -The Indian Brand That Keeps The World ‘Electrified’
Starting as a family run business from the outskirts of Delhi to transforming itself as a Public Limited Company, journey of Havells India has been a fascinating and inspiring one for many. With a turnover of Rs. 9,429 Crores in FY 19-20, Havells is a well-established player in the consumer category of Switchgears, Cables, Lighting […]
Case Study | Branding Brief – Updating Betty Crocker
In 1921, Washburn Crosby Company, makers of Gold Medal flour, launched a picture puzzle contest. The contest was a huge success—the company received 30,000 entries—and several hundred contestants sent along requests for recipes and advice about baking. To handle those requests, the company decided to create a spokesperson. Managers chose the name Betty Crocker because […]
Case Study | Nike And The Sense Of Having A Brand Mantra
A brand with a keen sense of what it represents to consumers is Nike. Nike has a rich set of associations with consumers, revolving around such considerations as its innovative product designs, its sponsorships of top athletes, its award-winning advertising, its competitive drive, and its irreverent attitude. Internally, Nike marketers adopted a three-word brand mantra […]
Marketing Concept | TRIZ Method / Model – Definition and Examples
All sorts of projects reach a point in the development process where the analysis portion of the project is complete, but it is unclear what the next step should be. To figure out the next best step, the project team must be creative to figure out what to do. Traditionally, common creativity tools and methodology […]
Marketing Concept | Product Mix – Definition and Dimensions
Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use […]
Case Study | Coca-Cola Learned Branding Lesson The Hard Way
One of the classic marketing mistakes occurred in April 1985 when Coca-Cola replaced its flagship cola brand with a new formula. The motivation behind the change was primarily a competitive one. Pepsi-Cola’s “Pepsi Challenge” promotion had posed a strong challenge to Coke’s supremacy over the cola market. Starting initially just in Texas, the promotion involved […]
Featured Startup | Pee Safe – Breaking The Stigma Around Hygiene
In 2013, world’s fastest growing personal hygiene brand Pee Safe was founded when wife of Vikas Bagaria(Founder and Managing Director of Pee Safe) was diagnosed with acute UTI(Urinary Tract Infection), soon after using a public washroom. The idea was to develop a product that can be used to kill germs present on a toilet seat […]
Marketing Concept | Three C’s Of Branding
The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease. In addition to being able to boast these enviable benefits, strong brands have something else in common. They all […]