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Month: July 2021

Featured Startup | ShareChat – The Proof That Growth Is Regional

ShareChat is the largest Indian social networking site, allowing users to express their thoughts, chronicle their life, and meet new people in their local language. ShareChat, which is spearheading India’s internet revolution, is altering the way the next billion users will engage with the internet. It enables language-first internet users to connect and express their […]

Case Study | A Push To Build Equity By AstraZeneca Through Nexium

A targeted effort that supported the 2001 launch of AstraZeneca’s gastroesophageal reflux disease (GERD) treatment Nexium (esomeprazole) struck a fine balance in building brand equity while encouraging appropriate use of the new medication. Nexium succeeded Prilosec (omeprazole), the long-time market-leading proton pump inhibitor (PPI) that achieved US sales of $3.7 billion in 2001. Research showed […]

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