Brand | Gap Inc. – The Making Of The Legendary US Fashion Retailer
Gap Inc. is a leading global apparel retail company. It offers apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands. The portfolio of distinct brands across multiple channels and geographies gives the brand a competitive advantage in the global […]
Featured Startup | DoorDash – The Great Food Delivery App And Beyond
DoorDash was founded in 2013 — a San Francisco-based business specialising in food delivery that disrupted a highly competitive sector and has written a unique growth story. Even as late as 2016, it appeared that DoorDash would be another one of the numerous delivery businesses that would fail. In order to stay afloat, its investors […]
Featured Startup | ShareChat – The Proof That Growth Is Regional
ShareChat is the largest Indian social networking site, allowing users to express their thoughts, chronicle their life, and meet new people in their local language. ShareChat, which is spearheading India’s internet revolution, is altering the way the next billion users will engage with the internet. It enables language-first internet users to connect and express their […]
Unicorn Startups IPO in Year 2021 – What’s The Buzz All About?
India is quickly developing as a hotspot of unicorns, or firms with valuations more than $1 billion. The country’s unicorn total has already surpassed 50, including household brands like Flipkart, Paytm, Zomato, and Ola, with as many as 16 start-ups achieving unicorn status in 2021 alone.However, it is only now that digital economy firms are […]
Branding Concept | What is ADL Matrix?
The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions- • SBU’s life cycle and • Competitive position Each of these dimensions can be further split up into the following categories to better analyze a firm and accordingly determine the future […]
Branding Concept | What is GE Mckinsey Matrix?
The GE McKinsey Matrix or GE Matrix is a variant of the Boston Consulting Group (BCG) portfolio analysis Portfolio. The GE McKinsey Matrix has also many points in common with the MABA analysis. MABA is an acronym that stands for Market, Attractiveness, Business position and Assessment. The GE McKinsey Matrix also compares product groups with […]
Brand | Air India – The Story of Rise and Fall of India’s Flag Airlines
Air India is India’s flag air carrier with a significant market position in international and domestic operations. Air India along with Air India Express Limited has 50.64% share of the international traffic to and from India among Indian carriers and has 18.4% share including global airlines (ex India) as of Q2 FY20. The two airlines […]
Case Study | A Push To Build Equity By AstraZeneca Through Nexium
A targeted effort that supported the 2001 launch of AstraZeneca’s gastroesophageal reflux disease (GERD) treatment Nexium (esomeprazole) struck a fine balance in building brand equity while encouraging appropriate use of the new medication. Nexium succeeded Prilosec (omeprazole), the long-time market-leading proton pump inhibitor (PPI) that achieved US sales of $3.7 billion in 2001. Research showed […]