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Category: Startup

Featured Startup | WhiteHat Jr. – Revolutionizing Learning

A relevant problem to address, a working product yet to develop, a visionary business plan, and an entrepreneur set to fulfill his ambition. This way, the journey of India’s one of the successful ed-tech companies started in 2018, WhiteHat Jr. Mr. Karan Bajaj began with initial funding a $1.3 million without actually registering the company. […]

Case Study | WhiteHat Jr. VS WhiteHat Sr.

Introduction WhiteHat Jr. is an online platform that provides tuition assistance for kids to learn coding languages. Founded in 2018 by Karan Bajaj, the firm was bought by the Edutech giant Byju’s for a 300 million dollar in an all-cash deal.  The introduction to WhiteHat Sr. is a little more complicated. Unlike WhiteHat Jr. it […]

Marketing Concept | Types Of Startup Funding

The term “start-up” was originally coined in the early tech revolution in the 1970s, referring to a new breed of small companies characterized by exponential growth.  The term start-up became a popular term in the 1990s and early 2000s business boom with brands like Microsoft or Apple scaling up at a rapid pace than ever […]

Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing

The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]

Case Study | BufferBox – Winding Down An Acquisition By Google

BufferBox Inc. was a Canadian startup which provides you with an address for all your online orders, which in turns provide consumers with the convenience of picking up their online purchases 24/7. It was founded by Jay Shah, Aditya Bali and Mike McCauley, BufferBox’s mission was to make missed delivery notices a thing of the […]

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