The content lifecycle funnel is a framework that combines the traditional sales funnel with the content lifecycle. It is a way to visualize the journey that a potential customer takes from initial awareness of a product or service to a final purchase decision.
The content lifecycle funnel typically includes the following stages:
Awareness: The awareness stage is the top of the funnel (TOFU), where businesses create content to generate awareness and attract potential customers. The goal is to create content that appeals to a broad audience and generates interest in the brand. Content at this stage should be educational and informative, rather than promotional. Examples of content at this stage include blog posts, infographics, social media posts, and videos. The purpose of this content is to get potential customers interested in the brand and start engaging with it.
Consideration: The consideration stage is the middle of the funnel (MOFU), where businesses create content that helps potential customers to consider their products or services. This stage is about building trust and credibility with potential customers by providing them with detailed information about the brand and its products. Content at this stage can include product comparisons, customer testimonials, case studies, and reviews. The goal of this content is to provide potential customers with the information they need to make an informed purchase decision.
Decision: The decision stage is the bottom of the funnel (BOFU), where businesses create content that helps potential customers to make a decision and take action. This stage is about providing potential customers with a clear path to purchase and encouraging them to take action. Content at this stage can include promotional offers, product demos, free trials, and other types of content that encourage potential customers to take the final step towards making a purchase. The goal of this content is to convert potential customers into paying customers.
By creating content that is tailored to each stage of the funnel, businesses can improve the effectiveness of their content marketing efforts and increase conversions. The content lifecycle funnel helps businesses to focus their content marketing efforts on the needs of potential customers at each stage of the buyer’s journey, which ultimately leads to more effective content and better business outcomes.
Also Read: Voice Search Optimization – Meaning And Implementation Guide
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