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Sweet Success : The Story of House of Candy

House of Candy | The Brand Hopper

House of Candy is a candy store that offers a wide variety of candies from around the world. It was founded in 2014 in Mumbai, India, by a group of candy enthusiasts who wanted to bring the joy of candies to people of all ages.

The store features an extensive collection of candies, including gummies, chocolates, lollipops, sour candies, and more. They offer both classic and new flavors, so there is always something for everyone.

In addition to their wide selection of candies, House of Candy also offers unique packaging options, such as candy jars and gift boxes, which make for perfect gifts for all occasions. They also offer candy buffets for events such as weddings and birthdays.

House of Candy prides itself on using high-quality ingredients in their candies and ensuring that their products are free from harmful additives. They also offer a range of vegan and gluten-free options, so everyone can enjoy their sweets.

The store has expanded rapidly since its inception and now has multiple locations throughout India and other parts of the world. Their mission is to spread happiness and joy through their delicious candies, and they continue to bring smiles to the faces of candy lovers everywhere.

Claimed to be one of the first modern-age candy wonderland in the country, House of Candy has over 183 outlets across the country. The brand, which found its footing in a single kiosk at DLF Place Mall in Saket, Delhi.

Founding History of House of Candy

House of Candy was founded in 2014 in Mumbai, India,  by Sameer Bhatia and Kanu Priya Sharma, the brand provides a delectable range of candies to customers. The company also follows a Shop-in-shop concept (SIS) leading to tie-ups with over 300 retailers. including Hamleys.

The founders were inspired by their love for candies from different parts of the world and wanted to bring the joy of these treats to people of all ages in India.

The initial idea was to create a unique candy store that offered a wide variety of candies, both classic and new, from around the world. The founders wanted to create an environment where people could indulge in their favorite sweets and discover new flavors that they had never tasted before.

To bring their vision to life, the founders worked tirelessly to source the best candies from around the world and ensure that they were of the highest quality. They also focused on creating a welcoming and fun atmosphere in their stores, which would appeal to people of all ages.

The first House of Candy store opened in Mumbai, and it quickly became a popular destination for candy lovers. As the business grew, the founders opened additional locations in different parts of India and other countries around the world.

Today, House of Candy is a well-known brand with a strong presence in the candy industry. The company continues to expand and innovate, bringing new and exciting flavors and packaging options to their customers. Their commitment to quality and customer satisfaction has helped them to become one of the leading candy retailers in India and beyond.

Revenue Streams of House of Candy

The revenue streams of House of Candy primarily come from the sale of their candies and other confectionery products. The company offers a wide range of candies, including gummies, chocolates, lollipops, sour candies, and more. They also offer candy jars, gift boxes, and candy buffets for events such as weddings and birthdays.

The company generates revenue through their physical retail stores, as well as their online store. They have multiple retail locations throughout India and other parts of the world, where customers can visit and purchase their favorite candies. Additionally, customers can also order their candies online and have them delivered to their doorstep.

The Pick ‘n’ Mix concept has become the biggest contributing factor to the success of House of Candy. Qualifying as its Unique Selling Proposition (USP), the concept allows customers to pick the candies they want from a variety of candies. The distinguishing factor is that customers don’t have to buy whole packets of candies that they may not develop a liking to. They pay just for the exact proportion and variety of candies they want to buy.

House of Candy also generates revenue through their corporate gifting services. They offer customized packaging options for companies that want to give out candies as gifts to their employees or clients. This service has become increasingly popular in recent years, as companies look for unique and personalized ways to show their appreciation to their stakeholders.

In addition to these primary revenue streams, House of Candy also generates revenue through licensing agreements with other companies. They have licensed their brand to other businesses, such as cafes and restaurants, to sell their candies in their establishments.

Overall, the company’s revenue streams are diversified, with a focus on their core product – candies – as well as complementary offerings such as customized packaging and corporate gifting services.

Also Read: The Evolution of Kroger: A Historical and Strategic Analysis

Revenue Growth of House of Candy over the years

House of Candy has been expanding rapidly since its inception in 2014, and their revenue growth has been impressive.

The company has opened multiple retail locations throughout India and other parts of the world, which is an indication of their strong revenue growth. In addition, their online sales have also been growing, as more and more customers choose to purchase their candies through the company’s website.

The company’s revenue growth can be attributed to several factors, including their high-quality products, innovative packaging, and commitment to customer satisfaction. They have also been successful in expanding their product offerings, introducing new flavors and packaging options that appeal to a wider audience.

Furthermore, the increasing popularity of corporate gifting services has also contributed to the company’s revenue growth. As more and more companies look for unique and personalized ways to show their appreciation to their stakeholders, House of Candy’s customized packaging and corporate gifting services have become increasingly popular.

Overall, House of Candy’s revenue growth has been impressive, and they continue to innovate and expand their offerings to meet the changing needs of their customers.

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