Mondelez International is a multinational confectionery, food, and beverage company that was established in 2012 after a spin-off from the Kraft Foods Inc. The company is based in Deerfield, Illinois, and operates in more than 160 countries around the world, with over 80,000 employees.
Mondelez’s origins can be traced back to 1903, when the National Dairy Products Corporation was founded. Over the years, the company grew through a series of mergers and acquisitions, eventually becoming known as Kraft Foods Inc. In 2012, Kraft Foods Inc. decided to split into two separate companies: Kraft Foods Group, which focused on North American grocery products, and Mondelez International, which focused on global snacks and confectionery.
Mondelez’s portfolio includes a wide range of iconic brands, such as Cadbury, Oreo, Toblerone, Milka, Trident, and Halls. The company’s products are sold in a variety of channels, including supermarkets, convenience stores, vending machines, and online.
The company has a strong focus on innovation and investing in new product development. Mondelez has established innovation centers around the world, where teams of researchers and developers work to create new and exciting products. In addition, the company has formed partnerships with technology companies to explore new ways of delivering snacks and confectionery to consumers.
Mondelez is also committed to sustainability, with a goal to reduce its environmental impact and improve the livelihoods of the farmers and communities that produce its raw materials. The company has established a Cocoa Life program to promote sustainable cocoa farming, and it has set targets to reduce its greenhouse gas emissions, water usage, and waste.
Mondelez’s introduction as a standalone company was successful, with the company’s focus on snacks and confectionery appealing to consumers around the world. The company’s portfolio of iconic brands and focus on innovation have helped it stay relevant in a competitive market, while its commitment to sustainability has earned it praise from consumers and stakeholders alike.
History of Mondelez International
Mondelez International, Inc. was originally founded as Kraft Foods Inc. in 1903 by James L. Kraft in Chicago, Illinois. The company began by selling cheese, but later expanded into other food products such as macaroni and mayonnaise.
In 2012, Kraft Foods Inc. split into two separate companies: Kraft Foods Group, which focused on North American grocery products, and Mondelez International, which focused on global snacks and confectionery. Mondelez International is headquartered in Deerfield, Illinois.
Mondelez International’s name is a combination of two words: “monde” meaning “world” in French, and “delez” being a combination of “delicious” and “snacks”. The company’s current portfolio of brands includes Cadbury, Toblerone, Milka, Oreo, Ritz, Chips Ahoy!, Trident, Halls, and many others.
Mondelez International has a long history of mergers and acquisitions. In 1923, the company acquired the Philadelphia Cheese Company, which gave it a foothold in the cream cheese market. In 1965, the company acquired General Foods Corporation, which brought brands such as Maxwell House coffee, Jell-O gelatin, and Birds Eye frozen foods into its portfolio.
In 1988, Kraft merged with RJR Nabisco, which was at the time one of the largest leveraged buyouts in history. In 2000, Kraft Foods acquired Nabisco Holdings Corporation, which brought brands such as Oreo cookies, Ritz crackers, and Chips Ahoy! into its portfolio.
In 2010, Kraft Foods acquired Cadbury plc, a British confectionery company that was founded in 1824. The acquisition made Kraft Foods the world’s largest confectionery company at the time. However, the acquisition was met with controversy in the UK, as many people saw Cadbury as a British institution and feared that the acquisition would lead to job losses and a loss of British identity for the brand.
Following the split of Kraft Foods Inc. in 2012, Mondelez International continued to grow through acquisitions. In 2015, the company acquired the snack business of Mondelez Australia (formerly known as Cadbury-Schweppes Australia), which included brands such as Twisties, Cheezels, and Jatz. In 2018, the company acquired Tate’s Bake Shop, a premium cookie and baked goods company.
Today, Mondelez International is one of the world’s largest snack companies, with operations in more than 80 countries and a workforce of over 80,000 employees. The company’s focus on global snacks and confectionery has allowed it to remain competitive in a rapidly changing food and beverage industry.
Brands owned by Mondelez International
Mondelez International produces and sells a wide range of snacks and confectionery products under various brands. Here are some of the key brands owned by Mondelez International:
Cadbury: Cadbury is one of the world’s most famous and beloved chocolate brands. The brand was founded in Birmingham, England in 1824, and was acquired by Mondelez International in 2010. Cadbury is known for its smooth and creamy chocolate, which is made from high-quality cocoa beans and milk.
The brand’s most popular product is Dairy Milk, which is a plain milk chocolate bar that is available in a variety of sizes and flavors. Other popular Cadbury products include Flake, which is a crumbly chocolate bar that can be eaten on its own or used as a topping for desserts, and Crunchie, which is a honeycomb center covered in chocolate.
Oreo: Oreo is one of the world’s most iconic biscuit brands. The brand was introduced in the United States in 1912, and is now sold in more than 100 countries around the world. Oreo biscuits consist of two chocolate wafers with a sweet cream filling in the middle.
In addition to the original Oreo biscuits, the brand now offers a range of other flavors and varieties, including Double Stuf Oreos (which have twice the amount of cream filling), Oreo Thins (which are thinner and crispier than the original biscuits), and Oreo Mini Bites (which are bite-sized Oreo biscuits that are perfect for snacking on the go).
Milka: Milka is a Swiss chocolate brand that is known for its smooth and creamy milk chocolate. The brand was founded in 1901, and is now sold in more than 40 countries around the world. The brand’s logo features a purple cow, which has become an iconic symbol of the brand.
Milka offers a range of chocolate bars, each with a unique flavor and texture. Some of the most popular flavors include Milka Alpine Milk (which is a smooth and creamy milk chocolate), Milka Daim (which has crunchy pieces of almond caramel), and Milka Oreo (which features a creamy filling with crunchy Oreo biscuit pieces).
Toblerone: Toblerone is a Swiss chocolate brand that is known for its unique triangular shape and delicious blend of milk chocolate, nougat, and almonds. The brand was introduced in 1908, and has since become one of the world’s most popular chocolate brands.
Toblerone offers a range of different sizes and flavors, including the classic milk chocolate version, as well as dark chocolate, white chocolate, and fruit and nut varieties. The brand’s iconic shape is inspired by the Swiss Alps, and the packaging features a mountain range with a picture of a bear hidden in the design.
Chips Ahoy!: Chips Ahoy! is an American biscuit brand that is known for its crunchy and delicious chocolate chip cookies. The brand was introduced in 1963, and has since become one of the most popular biscuit brands in the world.
In addition to the classic chocolate chip flavor, Chips Ahoy! now offers a range of other flavors and varieties, including chewy cookies, mini cookies, and brownie-filled cookies. The brand’s cookies are made with high-quality ingredients, including real chocolate chips and butter.
Trident: Trident is a chewing gum brand that was introduced in 1964, and is now sold in more than 70 countries around the world. The brand is known for its long-lasting flavor and refreshing taste.
Trident offers a range of different flavors, including peppermint, spearmint, and fruit. The brand also offers sugar-free gum options, which are popular among consumers who are looking for a low-calorie snack or want to improve their oral health.
These are just a few of the many brands owned by Mondelez International. The company also owns a range of other popular brands, including Ritz, Halls, and Sour Patch Kids, which offer a variety of snacks and confectionery products to consumers around the world.
Marketing Strategies of Mondelez International
Mondelez International uses a variety of marketing strategies to promote its brands and products, including advertising, sponsorships, social media, and experiential marketing. Here are some examples of how Mondelez International uses these strategies:
Advertising:
Mondelez International invests heavily in advertising to build brand awareness and promote its products. The company uses a mix of traditional advertising channels, such as TV commercials, print ads, and billboards, as well as digital channels, such as online ads and social media.
The company’s advertising campaigns often feature creative and memorable concepts that help to differentiate its brands from competitors. For example, Cadbury’s “Joyville” campaign featured a magical factory where Cadbury chocolate was made. The campaign was designed to create an emotional connection between consumers and the brand, and helped to increase sales of Cadbury products.
Mondelez International also uses data and analytics to target its advertising to specific audiences. The company analyzes consumer behavior and preferences to identify the most effective channels and messaging for each brand and product.
Sponsorships:
Mondelez International uses sponsorships to reach consumers and promote its brands. The company partners with sports teams, events, and organizations that are relevant to its target audience.
For example, Oreo is a sponsor of the National Football League (NFL) in the United States, and has run several successful marketing campaigns tied to major sporting events like the Super Bowl. Milka is also a sponsor of the Alpine Ski World Cup, and has used this sponsorship to promote its brand and products to a global audience.
Mondelez International uses sponsorships to create associations between its brands and positive values like teamwork, competition, and innovation. By partnering with organizations that share these values, the company is able to build brand awareness and loyalty among its target audience.
Social media:
Mondelez International uses social media to engage with consumers and promote its brands. The company has a strong presence on platforms such as Facebook, Twitter, and Instagram, and uses these channels to share content, run promotions, and respond to consumer feedback.
The company’s social media strategy is focused on creating engaging content that resonates with consumers. For example, Cadbury uses social media to run interactive campaigns, such as its “Cadbury Inventor” campaign, which allows consumers to create their own chocolate bars and vote on their favorite flavor combinations. These campaigns help to generate buzz around the brand and increase consumer engagement.
Mondelez International also uses social media to respond to consumer feedback and concerns. The company monitors social media channels for mentions of its brands and products, and responds promptly to consumer inquiries and complaints. This helps to build trust and loyalty among consumers.
Experiential marketing:
Mondelez International uses experiential marketing to create memorable experiences for consumers and promote its products. The company creates immersive experiences that allow consumers to interact with its brands and products in unique ways.
For example, Cadbury has created several immersive experiences, such as its “Cadbury World” attraction in Birmingham, England, which takes visitors on a tour of the Cadbury factory and allows them to taste different chocolate products. The company also created a pop-up store in London that featured a giant vending machine and allowed consumers to customize their own chocolate bars.
Oreo has also run several experiential campaigns, such as its “Oreo Dunk Challenge” campaign, which invited consumers to dunk Oreo biscuits in milk and share their experiences on social media. These campaigns help to create positive associations between the brand and fun, interactive experiences.
In conclusion, Mondelez International uses a range of marketing strategies to promote its brands and products. By using a mix of traditional and digital channels, as well as sponsorships and experiential marketing, the company is able to engage with consumers and build strong relationships with its target audience.
Also Read: Nestlé – The Global FMCG Brand Providing Good Food And Good Life
Financials of Mondelez
Mondelez International is a publicly-traded company, which means that it is required to file financial statements with regulatory bodies such as the U.S. Securities and Exchange Commission (SEC). These financial statements provide a detailed view of the company’s financial performance, including its revenue, expenses, assets, and liabilities.
Here are some key financials of Mondelez International:
Revenue:
In 2021, Mondelez International’s revenue was $28.7 billion. The company’s revenue has grown steadily over the past few years, with a 8.05% increase from 2020 to 2021.
Net income:
In 2021, Mondelez International’s net income was $4.3 billion. This represents a significant increase from the previous year, when the company’s net income was $3.5 billion.
Operating income:
In 2021, Mondelez International’s operating income was $4.6 billion. This figure represents the amount of profit the company generated from its core operations, before taking into account any interest or taxes.
Assets:
As of the end of 2021, Mondelez International’s total assets were $70.6 billion. This includes everything from cash and investments to property, plant, and equipment.
Liabilities:
As of the end of 2021, Mondelez International’s total liabilities were $36.8 billion. This includes everything from loans and other debts to accounts payable and accrued expenses.
Stock price:
Mondelez International is publicly traded on the NASDAQ stock exchange, and its stock price can fluctuate based on a variety of factors, including market conditions, investor sentiment, and company performance. As of April 25, 2023, Mondelez International’s stock price was $72.92 per share.
Overall, Mondelez International’s financials demonstrate the company’s strength and stability, with consistent revenue growth and strong profitability. The company has a strong portfolio of brands and a global presence, which positions it well for continued success in the years to come.
Competitors of Mondelez International
While Mondelez International is a market leader in many of its product categories, it faces significant competition from other companies in the industry.
Here are some of the main competitors of Mondelez International and their products:
Nestle: Nestle is one of the largest food and beverage companies in the world, with a broad range of products that includes snacks, confectionery, and beverages. Some of Nestle’s most well-known brands include KitKat, Smarties, Nescafe, and Nestea.
Mars: Mars is another major player in the food and beverage industry, with a wide range of popular snack and confectionery brands, such as M&Ms, Snickers, Twix, and Skittles.
The Hershey Company: The Hershey Company is a leading chocolate and confectionery company in the United States, with well-known brands such as Hershey’s, Reese’s, and KitKat.
Kellogg Company: The Kellogg Company is a multinational food manufacturing company that produces a range of breakfast cereals, snacks, and convenience foods. Some of its most popular brands include Pringles, Cheez-It, and Special K.
PepsiCo: PepsiCo is a global food and beverage company with a diverse portfolio of products that includes soft drinks, snacks, juices, and sports drinks. Some of its most popular brands include Pepsi, Frito-Lay, Gatorade, and Tropicana.
Coca-Cola Company: The Coca-Cola Company is another major competitor in the beverage industry, with a wide range of products that includes soft drinks, sports drinks, and juices. Some of its most well-known brands include Coca-Cola, Sprite, and Powerade.
Kraft Heinz: Kraft Heinz is a multinational food company that produces a range of products, including snacks, condiments, and frozen foods. Some of its most popular brands include Kraft, Heinz, and Oscar Mayer.
These are just a few of the many competitors that Mondelez International faces in the food and beverage industry. While Mondelez International has a strong market presence and well-known brands, it must continue to innovate and adapt to stay ahead of the competition.
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