Category: Case Studies

In the fast-paced world of marketing, few campaigns have made as big a splash as Pepsi’s “Live for Now” initiative. Launched in 2012, this global marketing effort reached over 1 billion people worldwide – that’s one-seventh of the world’s population! But what made this campaign so special, and what can we learn from it in […]

Picture this: A charismatic man walks into a party, and suddenly, the entire room comes alive! That’s exactly what Heineken achieved with “The Entrance” campaign. But here’s the kicker – this wasn’t just another beer commercial. Oh no, it was a game-changer that had everyone talking! Did you know that “The Entrance” garnered over 35 […]

Picture this: a crystal-clear vodka bottle that’s recognized worldwide, not for its contents, but for its shape alone. That’s the power of Absolut Vodka’s bottle campaign! In this deep dive, we’ll uncork the secrets behind one of the most successful marketing strategies in beverage history. Did you know that Absolut’s campaign ran for an astounding […]

In the fast-paced world of tech marketing, few campaigns have left as lasting an impression as Microsoft’s “Child of the 90s” campaign for Internet Explorer. Launched in 2013, this nostalgic masterpiece continues to be a topic of discussion and admiration in marketing circles even in 2024. But what made this campaign so special, and why […]

In the fast-paced world of technology, creating a lasting brand impression is no easy feat. Yet, Intel managed to do just that with its groundbreaking “Intel Inside” campaign. Launched in 1991, this marketing initiative didn’t just boost Intel’s profile – it fundamentally altered the tech marketing landscape. Did you know that before the “Intel Inside” […]

In the summer of 2014, a seemingly simple act of dumping a bucket of ice water over one’s head turned into a global phenomenon that took social media by storm. The ALS Association’s Ice Bucket Challenge was not just a viral sensation; it was a groundbreaking campaign that redefined the power of social media in […]

In the fiercely competitive world of fast food, Burger King has always thrived on bold and innovative marketing tactics. But in 2018, the brand outdid itself with the audacious “Whopper Detour” campaign—an initiative that grabbed headlines and revolutionized mobile marketing and customer engagement. Imagine this: Burger King encouraged its customers to visit a McDonald’s, only […]

Levi’s “501 Blues” campaign, launched in the mid-1980s, is one of the most iconic and influential advertising campaigns in the history of the denim brand. Aimed at revitalizing the image of Levi’s 501 jeans, this campaign combined a series of vibrant television commercials with a catchy jingle, “501 Blues,” performed by various artists. The commercials […]

The Cadbury Gorilla Brand Campaign, launched in 2007, is a notable example of a unique and highly effective marketing strategy. The campaign featured a 90-second commercial that depicted a gorilla playing the drums to Phil Collins’ hit song “In the Air Tonight.” The ad begins with a close-up of the gorilla’s face, gradually zooming out […]

Airbnb’s “Belong Anywhere” campaign was a significant brand initiative launched in 2014 to reposition the company from a mere accommodation provider to a platform fostering a sense of global community. The campaign’s central message aimed to highlight Airbnb’s mission to create a world where people can feel at home wherever they go. This initiative came […]

In the world of advertising, few campaigns have had the lasting impact of Volkswagen’s Think Small. Launched in 1959 by the visionary Doyle Dane Bernbach agency, this groundbreaking campaign turned conventional wisdom on its head, celebrating simplicity and honesty in an era dominated by flashy, oversized American cars. Think Small didn’t just sell cars; it […]

Back in the mid-1970s, Pepsi shook the soda world with a bold move that would forever change the game – The Pepsi Challenge. Imagine being handed two cups of cola, one Pepsi, one Coke, without knowing which is which. This simple yet daring idea turned the cola wars on their head. People across the nation […]

The “Got Milk?” campaign started in 1993 to get more people in California to drink milk. It became a big hit and spread across the country. Jeff Goodby came up with the catchy slogan during a brainstorming session, adding a question mark to make it more interesting. The idea was to make people think about […]

This case study explores the highly successful co-branding campaign between Taco Bell and Doritos, resulting in the iconic Doritos Locos Tacos. Launched in 2012, this product quickly rose to become a fast-food phenomenon. The campaign’s strength lay in its ability to leverage the complementary brand identities of Taco Bell and Doritos, offering a unique and […]

Fitbit, a name synonymous with wearable fitness trackers, has revolutionized the way we monitor our health and activity. Founded in 2007 by James Park and Eric Friedman, the company started with a simple yet powerful idea: a clip-on device that tracked steps, distance, and calories burned. This seemingly basic innovation sparked a global movement towards […]

Procter & Gamble (P&G) aimed to establish a deeper emotional connection with its target audience, primarily mothers, by leveraging the platform of the Olympic Games. The objective was to associate the P&G brand with the concept of maternal support and appreciation for the athletes participating in the Olympics. This strategy aimed to enhance brand perception […]

In 2004, Burger King found itself at a crossroads, burdened with a tarnished image and a reputation for subpar food quality. The company, having changed ownership multiple times, sought a radical transformation and entrusted its $350 million account to Crispin Porter & Bogusky (CP&B) with a mandate to reshape its brand identity. Objective: Burger King’s […]

On January 22, 2023, the tech world witnessed a monumental shift with the finalization of Broadcom’s acquisition of VMware for a staggering $61 billion. This landmark deal, one of the largest in tech history, sent ripples through the industry, sparking discussions about its potential ramifications for both companies and the broader tech landscape. A Deep […]