Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Case Study | From Building Burj Khalifa To Running Out Of Money
Arabtec Construction LLC (Arabtec), set up in 1975, is the biggest auxiliary of Arabtec Holding PJSC and conveys social and financial foundation ventures, including tall structure improvements, air terminals, extravagance estates, and famous milestones. It has attempted ventures in the UAE, more extensive GCC, North Africa, and Asia. It has built both skyscrapers and the […]
Case Study | Tropicana Rebranding Failure
In an advertising campaign that promoted the new packaging for the fruit juice brand, Tropicana invested $35 million. The same agency, Arnell, created both the packaging design and the advertising campaign. Launch Tropicana launched the new packaging for Tropicana Pure Premium, its best-selling product in North America, on January 8, 2009, with sales revenues of […]
Case Study | BufferBox – Winding Down An Acquisition By Google
BufferBox Inc. was a Canadian startup which provides you with an address for all your online orders, which in turns provide consumers with the convenience of picking up their online purchases 24/7. It was founded by Jay Shah, Aditya Bali and Mike McCauley, BufferBox’s mission was to make missed delivery notices a thing of the […]
Case Study | Creating A New Market Through Attractive Packaging – PaperBoat
Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. With the tagline of drinks and memories, the brand connects different traditional Indian flavors with childhood memories. Hector Beverages was founded in 2009 by 4 friends. The company’s first product was a protein […]