The Brand Hopper

Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is one of the Big Five American information technology companies, along with Amazon, Alphabet, Microsoft, and Meta Platforms. The company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Jobs and Wozniak were […]

Amazon was founded in 1994 by Jeff Bezos, who had previously worked as a hedge fund manager. Bezos was interested in the potential of the internet to revolutionize the way people shop, and he saw an opportunity to create an online bookstore that would offer a wider selection of books than any brick-and-mortar store. Amazon.com […]

Walmart, the global retail giant, needs no introduction. Founded in 1962 by Sam Walton, Walmart has grown to become the world’s largest retailer, serving millions of customers every day across various countries. Renowned for its “Everyday Low Prices” (EDLP) strategy and extensive product assortment, Walmart has become a household name, providing a one-stop shopping destination […]

Airbnb, a global online marketplace for lodging and travel experiences, has disrupted the traditional hospitality industry by connecting travelers with unique accommodations offered by hosts from around the world. Founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has revolutionized the way people travel, offering an alternative to traditional hotels and opening […]

In 2007, designers Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explains, “We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneur instinct said ‘build your […]

Google is an American multinational technology company that specializes in Internet-related services and products. It is considered one of the Big Five technology companies in the U.S. information technology industry, along with Amazon, Apple, Meta, and Microsoft. Google was founded in 1998 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University. The […]

Costco Wholesale Corporation is an American multinational corporation that operates a chain of membership-only big-box retail stores. These stores sell a wide variety of products, including groceries, electronics, furniture, and apparel. Costco is headquartered in Issaquah, Washington, and operates in eight countries. Costco was founded in 1983 by James Sinegal and Jeffrey Brotman. The company’s […]

Procter & Gamble (P&G) is a multinational consumer goods company that has established itself as a leader in the industry with a diverse portfolio of globally recognized brands. With a rich history spanning over 180 years, P&G has built a reputation for delivering high-quality products that improve the lives of consumers worldwide. P&G’s origins date […]

Procter & Gamble (P&G) employs “House of Brands” brand architecture strategy that allows for the effective management and positioning of its extensive portfolio of brands. What is House of Brands strategy? The “House of Brands” brand architecture strategy refers to a brand management approach where a company maintains multiple distinct and independent brands under its […]

Repsol is a Spanish multinational energy and petrochemical company headquartered in Madrid, Spain.It is engaged in worldwide upstream and downstream activities. In the 2022 Forbes Global 2000, Repsol was ranked as the 320th-largest public company in the world. As of 2022, it has 24,000 employees worldwide. In this article, we’ll delve deeper into Repsol’s history […]