Brand | Domino’s Pizza – From Just Selling Pizzas To Reinventing Itself As A Brand
Today, Domino’s Pizza is among the top five world’s leading quick-service restaurants in terms of brand value and has a brand valuation of over eight billion US dollars. They were the first to introduce the concept of “thirty minutes or less” delivery time. Globally, they’ve retail stores in more than 5500 cities, and almost half […]
Brand | Maruti Suzuki NEXA – 5 Years Of Redefining Customer Experience
Every second car on the Indian road is a Maruti Suzuki car. Seems fascinating, but it is the truth. Starting from FY 18, Maruti Suzuki has continued to enjoy a 50% market share in the passenger vehicle segment, closing FY 20 with 51% to be precise. The nearest competitor Hyundai Motors has a 17.48% market […]
Featured Startup | Dollar Shave Club
Dollar Shave Club is a lifestyle brand and e-commerce company that invents and delivers smart, affordable products to make lives more comfortable. It is an American company based in California. It makes its products through its entire R&D process that includes botanicals and chemists and that too at affordable prices. It delivers razors and other personal […]
Brand | Infosys – India’s One Of The Most Admired Brand With Humble Roots
In God we trust, everybody else bring data to the table. -Narayana Murthy Infosys, one of the largest IT and outsourcing service company in the world today, was founded in 1981 in Pune by seven engineers – Narayan Murthy, Nandan Nilekani, S D Shibulal, K Dinesh, N S Raghavan, S Gopalakrishnan, and Ashok Arora. Before […]
Brand | Red Bull – Creating A Brand Through Extreme Content Marketing
Red Bull sold 7.5 billion cans of the energy drink, i.e., they sold a Red Bull can to almost every person on the planet in 2019, making revenue of 6 billion USD. Red Bull owns five professional football clubs, runs two formula- one team, one ice hockey team, and is famous for its extreme sporting […]
Case Study | From Building Burj Khalifa To Running Out Of Money
Arabtec Construction LLC (Arabtec), set up in 1975, is the biggest auxiliary of Arabtec Holding PJSC and conveys social and financial foundation ventures, including tall structure improvements, air terminals, extravagance estates, and famous milestones. It has attempted ventures in the UAE, more extensive GCC, North Africa, and Asia. It has built both skyscrapers and the […]
Brand | Tata Motors – The Most Comprehensive Automaker Of The World
Part of the USD 100 billion Tata group, Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks, and defense vehicles. Being India’s largest and the only OEM(Original Equipment Manufacturer) offering an extensive range of smart, integrated, and e-mobility solutions, it aims to […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Brand | Airbus – The Aerospace Pioneer That Moves The World
Brands are taking over every aspect of our lives, but have you ever wondered which aircraft you would be getting on for a trip before you book your ticket? Lockheed, Cessna, Boeing, Airbus, Antonov, McDonnell Douglas, Convair, Bombardier, and so on but when it comes to air travel, is the brand important? Have you ever […]
Case Study | Tropicana Rebranding Failure
In an advertising campaign that promoted the new packaging for the fruit juice brand, Tropicana invested $35 million. The same agency, Arnell, created both the packaging design and the advertising campaign. Launch Tropicana launched the new packaging for Tropicana Pure Premium, its best-selling product in North America, on January 8, 2009, with sales revenues of […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Featured Startup | Ather Energy – The Indian Startup Building Smart And Intelligent Vehicles
Often called as Indian Tesla by a motor enthusiast in India due to its characteristics like fast and smart technology, driven amazingly well, tech-laden, cheap to run, low on maintenance, fantastic customer service, and just happen to be electric – Ather Energy is currently the talk of the town. The journey started of Ather started […]
Featured Startup | Powermat – Life At 100%
Powermat is the wireless charging pioneer, who started developing inductive wireless charging technology back in 2006, before the formation of the standard organizations. Powermat has been granted over 95 related patents and has submitted over 200 patents for review along the years. It has more than 12,000 Charging Spots, 3.2 million cars and over 500 […]
Featured | boAt Lifestyle – A Brand That Helps Plug Into Nirvana
Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, […]
Brand | Knorr – HUL’s Power Brand Adding More Taste In Your Life
Carl Heinrich Knorr founded Knorr in 1838, where he started to experiment in his Heilbronn factory in Germany with different kinds of dried vegetables and seasonings and tried to find out ways to preserve their flavors and food values. Thus, this German food brand was started with a mission to bring better and more flavorsome […]
Brand | Superdry – Epitome Of Fusion Fashion
The offspring of an interesting collaboration of two budding entrepreneurs- Julian Dunkerton and James Holder in Cheltenham, the UK in 2003, Superdry is usually exemplified as a perfect blend of East and West and has Super group plc as its parent brand. Bringing out the classic fusion of American and Japanese clothing styles molded into […]
Brand | Google X – The Adobe Of Google’s Most Ambitious Projects
Google needs no introduction. Today, it is one of the most valuable, profitable, and futuristic companies in the world. Innovation is in the flesh and bones here, employees treated as owners, and failures embraced with truest of hearts. Out of innovation and love for big ideas, born is a company that is so technically efficient […]
Brand | L’Oreal Paris – Because We Are All Worth It
Have you ever considered what a simple formula for hair dye can do? It can give birth to the idea of manufacturing beauty products and then selling them to the local hairdressers. The famous chemist who got this idea was Eugene Paul Louis, a young chemist from Paris who brought a revolution in the field […]
Brand | Axe – Making An Unconventional Yet Uncomfortable Brand Legacy
There’s hardly anyone who goes to the market to buy deodorant and doesn’t look for one exclusive brand in the shop. The brand is AXE. Launched in 1999, it is one of the most successful personal care brands of Hindustan Unilever and is also the best-selling brand of Unilever. Axe, the deodorant, is considered as […]
Brand | KFC – It’s Not Good, It’s Finger Lickin’ Good
Have you been repeatedly turned down or disappointed? Well, the maker of Kentucky Fried Chicken, Colonel Harland Sanders, also did. But he learned from his mistakes and not only made lemonade, but he, too, made the world a better place by introducing Kentucky Fried Chicken, also known as KFC today. KFC is an American fast-food […]