Brand | Apollo Tyres – History, Brands, Marketing Strategies
Apollo Tyres Limited, located in Gurugram, Haryana, is an Indian multinational tyre manufacturing company. It was founded in 1972, and the company’s first plant was opened in Perambra, Kerala (India). In India, the company now has five manufacturing facilities, one in the Netherlands, and one in Hungary. In India, it has a network of approximately […]
Featured Startup | Eatigo – The Idea, Business Model And Success Story
Eatigo was founded in 2013 with the goal of connecting empty tables with hungry stomachs by delivering time-based discounts of up to 50% at all of its member restaurants via its online website and mobile apps. eatigo is the top online reservations network for restaurants in Asia, with over 1.5 million members. It has seated […]
Brand Concept | Shell Directional Policy Matrix -Meaning, Process
The Shell Directional Policy Matrix is another refinement of the Boston Matrix. Along the horizontal axis are prospects for sector profitability, and along the vertical axis is a company’s competitive capability. As with the GE Business Screen, the location of a Strategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions. […]
Brand Concept | Stage Gate Model – The Process And How Does It Work?
Stage-Gate® is a value-creating business process and risk model designed to quickly and profitably transform an organization’s best new ideas into winning new products. When embraced by organizations, it creates a culture of product innovation excellence – product leadership, accountability, high-performance teams, customer and market focus, robust solutions, alignment, discipline, speed and quality. The Stage-Gate […]
Brand | United Parcel Service (UPS) – The Glorious History of Over 100 Years
United Parcel Service (UPS) is a leading provider of worldwide supply chain solutions and the world’s largest package delivery corporation. It shipped 6.3 billion parcels in 2020, owing to increased global B2C volume from the rise in consumer e-commerce. In 2020, total revenue was around $84.6 billion. Operating in more than 220 countries and territories, […]
Brand | Wells Fargo – The History Of Leading Financial Company
Wells Fargo & Company (NYSE: WFC) is a leading financial services company with roughly $1.9 trillion in assets, serving one out of every three American families and more than 10% of small companies, and is the country’s biggest middle-market banking provider. Through its four reportable operational categories, Consumer Banking and Lending, Commercial Banking, Corporate and […]
Branding Concept | Product Innovation – Meaning, Advantages, Disadvantages
Product innovation is defined as the development of new products, changes in the design of established products, or the use of new materials or components in the manufacture of established products. Numerous examples of product innovation include introducing new products, enhanced quality, and improving its overall performance. Product innovation, alongside cost-cutting innovation and process innovation, […]
Featured Startup | Robinhood – The Financial App That Makes Investing Easy
Robinhood Markets, Inc. is an American financial services company based in Menlo Park, California. It is best known for pioneering commission-free stock and ETF transactions through a mobile app launched in March 2015. Robinhood is a FINRA-regulated broker-dealer that is also a member of the Securities Investor Protection Corporation. It is also registered with the […]
Brand | Chipotle – The Success Story Of Burritos Behemoth
Chipotle is a restaurant franchise in the United States that provides a basic menu of Mexican-inspired fare. Chipotle was founded in Denver, Colorado, in 1993 by Steve Ells, a classically trained chef, and has now expanded to over 2,000 restaurant locations, serving over 1 million people daily. The company is recognized for its “Food With Integrity” […]
Brand Strategies and Marketing Campaigns of Ralph Lauren
Ralph Lauren Corporation is a publicly listed American fashion corporation created in 1967 by fashion designer Ralph Lauren. The corporation is located in New York City and manufactures items ranging from mid-range to premium. Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of high-end lifestyle items in five categories: clothes, […]
Featured Startup | Meesho – Leveraging Social Network To Sell Online
We live in a world where there are several chances for entrepreneurs. If you can’t locate enough materials, there’s always the wide world of the Internet and social media to assist you. Many people have started their companies by leveraging the power of social media platforms such as Facebook, Whatsapp, and others. It is the […]
Case Study | Maggi Ban – Crisis And Repositioning In India
Maggi is a well-known brand that everyone knows. It is a brand that needs no introduction. Since 1947, the Nestle brand has included instant noodles, seasonings, and soups. Among all of its products, Maggi was the first to introduce protein-rich vegetable dinners to the market, followed by prepared soups. 1983 was a watershed moment in […]
Branding Concept | Brand Reinforcement – Definition, Meaning, Examples
Brand Reinforcement majorly focuses on maintaining Brand Equity by keeping the brand alive among both the existing and new customers. This can be done by consistently conveying the meaning of the brand in terms of: What are the products under the brand? What are its core benefits and how it satisfies the demand? How is […]
Branding Concept | Brand Resonance – Meaning, Definition, Pyramid
Brand Resonance refers to the relationship that a consumer has with the product and how well he can relate to it. The brand resonance begins with: Brand Identification: The first and foremost step, is to ensure the brand identification with the customers, i.e. creates awareness about the product and establish an association in the minds […]
Brand | HDFC Bank – Profile, History, Share Price, Marketing Strategies
HDFC Bank Limited is an Indian banking and financial services business located in Mumbai, Maharashtra. As of April 2021, HDFC Bank is India’s largest private sector bank in terms of assets and market capitalization. On the Indian stock markets, it is the third-largest corporation in terms of market capitalization. With approximately 120,000 workers, it is […]
Brand | Pixar Animation Studios – A Brand In The League Of Its Own
Pixar Animation Studios is an American computer animation film company located in Emeryville, California, and a subsidiary of Walt Disney Studios. The studio has received 27 Academy Awards, 8 Golden Globes, and three Grammy Awards, among many other honors and recognitions. It is most known for producing CGI-animated feature films using PhotoRealistic RenderMan, its own […]
Case Study | Hello Kitty – The Cat That Conquered The World
‘We recognize and accept that we have failed to meet everyone’s expectations. We sincerely apologize and ask for your forgiveness for any inconvenience and disappointment this may have caused. We wish to extend our sincere apologies and thanks to the Singapore Police Force, Ministry of the Environment, Singapore Civil Defence Force, and everyone who has […]
Brand | TVS Motors – The Tale Of Glory Of India’s Two-Wheeler Giant
TVS Motor Company, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing-inspired motorcycles. The company also manufactures three-wheelers. The company is listed on NSE with the name NSE: TVSMOTOR. Currently, the share price of TVS Motor is INR 549.30. […]
Featured Startup | Zipline – Delivering at the speed of life
Zipline is an American start-up based in Half Moon Bay, California, a small coastal town off the Pacific Ocean which delivers medical product via drones. The company designs, manufactures, and operates delivery drones. The company operates distribution centers in Rwanda, Ghana, and many other cities across globe. As of February 2021, the company has shown […]
Featured Startup | Etsy – A Platform For Artisans To Sell Craft
Etsy is a website where independent artists and craftspeople may sell their goods. Etsy is most known for its handcrafted toys, collectibles, art, home goods, antique furniture, jewellery, apparel, and holiday products, as well as crafts and craft supplies. It’s a story of highly successful startup brand that provides a platform of artisans to sell […]