Brand | H&M – A Brand Delivering Affordable Fashion For Everyone
In the year 1947, a person in Sweden named Erling Persson built the foundation of a brand that, in today’s time, is one of the most recognizable brands in the fashion industry. He opened a store in Sweden with the name Hennes which sold only women’s clothing. In 1968, he bought a hunting and fishing […]
Brand | Alibaba Group – Creating A Brand While Disrupting Trade And Technology
The world began to notice it some time ago when a Chinese e-commerce company created the world’s largest Initial Public Offering (IPO) in September 2014, priced at USD 25 billion. Jack Ma, the company’s billionaire chairman, started the company in 1999 in his apartment in China as Alibaba.com. Today, Alibaba Group is a set of […]
Featured | boAt Lifestyle – A Brand That Helps Plug Into Nirvana
Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]
Brand | KFC – It’s Not Good, It’s Finger Lickin’ Good
Have you been repeatedly turned down or disappointed? Well, the maker of Kentucky Fried Chicken, Colonel Harland Sanders, also did. But he learned from his mistakes and not only made lemonade, but he, too, made the world a better place by introducing Kentucky Fried Chicken, also known as KFC today. KFC is an American fast-food […]
Brand | Axe – Making An Unconventional Yet Uncomfortable Brand Legacy
There’s hardly anyone who goes to the market to buy deodorant and doesn’t look for one exclusive brand in the shop. The brand is AXE. Launched in 1999, it is one of the most successful personal care brands of Hindustan Unilever and is also the best-selling brand of Unilever. Axe, the deodorant, is considered as […]
Brand | L’Oreal Paris – Because We Are All Worth It
Have you ever considered what a simple formula for hair dye can do? It can give birth to the idea of manufacturing beauty products and then selling them to the local hairdressers. The famous chemist who got this idea was Eugene Paul Louis, a young chemist from Paris who brought a revolution in the field […]
Marketing Strategies Of Amway (Updated in 2024)
Amway, one of the best examples of Multi-Level-Marketing (MLM), is one of the oldest operational companies with a successful marketing model. Found in 1959 in the United States, with the principles of freedom, hope, and reward, it has become one of the world’s largest direct selling companies. It sells nutrition, health, beauty, and home care […]
Brand | It’s Not Just A Coffee, It’s Starbucks
Think of coffee, and one name always stuck our mind. The name is Starbucks. What was started as coffee beans and equipment selling shop, is now the largest coffeehouse and roastery reserves brand in the world. It is an American multinational chain of the coffeehouse, founded by Jerry Baldwin, Gordon Bowker, and Zev Siegal in […]
Brand | Google X – The Adobe Of Google’s Most Ambitious Projects
Google needs no introduction. Today, it is one of the most valuable, profitable, and futuristic companies in the world. Innovation is in the flesh and bones here, employees treated as owners, and failures embraced with truest of hearts. Out of innovation and love for big ideas, born is a company that is so technically efficient […]
From Delivery Drones to AGVs: The High-Tech Fleet of Amazon Logistics
Last Updated on 27 April, 2023 by Team TBH Amazon is a name that has become synonymous with innovation, convenience, and customer obsession. From its humble beginnings as an online bookseller, the company has grown into a global e-commerce giant, offering a vast array of products and services to millions of customers around the world. […]