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Day: September 22, 2020

Marketing Concept | Customer-Based Brand Equity Model (CBBE)

When a brand tries to focus on brand marketing, basic questions arise, what makes a brand? And how can you build a strong brand? What makes your brand valuable?  Then the concept of Customer-based brand equity comes into the picture. The basics of the CBBE concept is totally dependent on consumer perception of the brand. […]

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