Magic Kingdom: A Peek into Disney Global Entertainment Empire
The Walt Disney Company is one of the largest media and entertainment companies in the world. Despite having humble beginnings that were led by just one man who had big dreams, it is now known both for its films and for its leisure resorts and facilities located across the world. Many of the Disney characters […]
From Gigafactories to Solar Roofs: The Diversification of Tesla Energy Empire
Tesla is an American electric vehicle and clean energy company that was founded in 2003 by Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning, and Ian Wright. The company is headquartered in Palo Alto, California, and has manufacturing facilities in the United States, China, and Europe. Tesla’s first product was the Tesla Roadster, a sports […]
From Memphis to the World: The Rise of FedEx as a Global Logistics Giant
FedEx is an American multinational delivery services company that is known for its fast and reliable shipping services. The company was founded in 1971 by Frederick W. Smith, who had the idea of creating a system for overnight package delivery that could revolutionize the shipping industry. FedEx started out as Federal Express, a company that […]
Brand | Pinterest – The Unique Social Media With Unique Brand Story
Pinterest can be referred to as an online search platform, just visually. People can upload images or links as “pins”, combine several and create a “board”, and other people who like those “pins” can “pin” it. There are more than 200 billion pins on the website currently. The search platform can be driven both textually […]
Brand | Paytm – The Torchbearer Of Cashless India
The day was 8th November 2016. Hon. PM Sh. Narendra Modi addressed the nation to wish the citizens at the ending of a joyous festive season. Little did people know at that time about the term ‘demonetization’ and what the Prime Minister said after his best wishes to the nation was shocking to many. Rs. […]
Brand | Coca-Cola – The Becoming Of American Icon
Coca-Cola, also known as Coke, is a carbonated soft drink sold in more than 200 countries worldwide. It is hard-pressed to find somebody unable to recognize this iconic global brand. Currently, Coca-Cola is the most valuable soft drink brands worldwide. Coca-Cola secured 5th rank with brand value worth 63.37 Billion U.S. Dollars in a survey […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Marketing Concept | Customer-Based Brand Equity Model (CBBE)
When a brand tries to focus on brand marketing, basic questions arise, what makes a brand? And how can you build a strong brand? What makes your brand valuable? Then the concept of Customer-based brand equity comes into the picture. The basics of the CBBE concept is totally dependent on consumer perception of the brand. […]
Brand | Apple And The Strategies That Made It A Synonym Of Innovation And Success
Apple – one of the few companies that made history, more than once even; including the first company to reach a $1,000,000,000,000, or more conveniently, $1 trillion market- capitalization. Apple Inc., which was initially Apple Computer, Inc. until ’07 when they decided to drop ‘computer’ in a rather strategic move, is among the world’s largest […]
Brand | Are You Sure It Isn’t Photoshopped? – The Journey Of Adobe Systems Inc.
Adobe is one of those rare companies whose product has become a verb. Adobe Systems Inc., like many other billion-dollar companies, was founded from the garage of John Warnock, one of the founders. The company is named after Adobe Creek, which is a 23-kilometer-long stream originating in the Santa Clara County, California, and it flowed […]
Brand | Asian Paints – Redefining The Concept of Paints
Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating […]
Brand | The Body Shop – Evolution Of A Brand That Could Be A Force For Good
The Body Shop International Limited, trading in the name of “The Body Shop,” is a British brand of cosmetics, skincare and perfume products. Founded by Anita Roddick, 45 years back in 1976, the company has had a roller coaster ride. Being a gigantic subsidiary of the Brazilian cosmetics group Natura & Co., it is currently […]
Featured Startup | Ather Energy – The Indian Startup Building Smart And Intelligent Vehicles
Often called as Indian Tesla by a motor enthusiast in India due to its characteristics like fast and smart technology, driven amazingly well, tech-laden, cheap to run, low on maintenance, fantastic customer service, and just happen to be electric – Ather Energy is currently the talk of the town. The journey started of Ather started […]
Brand | Zara – The Tales of the Global Fast Fashion Retail Brand
Zara is the Inditex group’s flagship clothes and accessories brand. Few clothing retail brands keep up with the latest trends, are of high quality and yet, affordable. The amalgamation of all these characteristics has turned Zara, the Spanish clothing chain, into the go-to fashion brand for all. It’s not surprising that the garments company, which […]
Brand | Zerodha – From A Crazy Idea To Biggest Retail Broker Of India
2008 financial crisis in the USA brought almost every big economy of the world to its knees. People had lost faith in the investment options available to them. This happened in India as well as BSE SENSEX had plummeted by over 60% in one year. The recession had hit hard, and the markets were barely […]
Brand | Nestlé – The Global FMCG Brand Providing Good Food And Good Life
Rarely do we come across a brand that impacts our lives every day in uncountable ways. One such brand is Nestle. It is currently the largest food company in the world, measured by revenues and other metrics. As of 2019, Nestlé employees over 291,000 in 187 different countries with sales of $92.6 billion (In CHF). […]
Brand | H&M – A Brand Delivering Affordable Fashion For Everyone
In the year 1947, a person in Sweden named Erling Persson built the foundation of a brand that, in today’s time, is one of the most recognizable brands in the fashion industry. He opened a store in Sweden with the name Hennes which sold only women’s clothing. In 1968, he bought a hunting and fishing […]
Brand | Alibaba Group – Creating A Brand While Disrupting Trade And Technology
The world began to notice it some time ago when a Chinese e-commerce company created the world’s largest Initial Public Offering (IPO) in September 2014, priced at USD 25 billion. Jack Ma, the company’s billionaire chairman, started the company in 1999 in his apartment in China as Alibaba.com. Today, Alibaba Group is a set of […]
Featured | boAt Lifestyle – A Brand That Helps Plug Into Nirvana
Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]