Featured Startup | Byju’s – From Offline Classes To The World’s Most Valued Edtech Startup
Byju’s – The Learning App, the Indian ed-tech (education-technology) and online tutoring startup, was founded in 2011 in Banglore by Byju Raveendran. With over 10 million downloads and a revenue of Rs. 2800 crores in May 2020, Byju’s Learning App has grown to become India’s leading K-12 education app. As of September 2020, it is […]
Marketing Concept | Brand Architecture
Sometimes it is so obvious but we don’t see it coming, for example, some of the brands which come under a well-known parent company but we aren’t aware of this fact about brands mergers and acquisitions. Why Brand Architecture? Whenever you are offering some products or services you want your company to be intact from […]
Case Study | Tropicana Rebranding Failure
In an advertising campaign that promoted the new packaging for the fruit juice brand, Tropicana invested $35 million. The same agency, Arnell, created both the packaging design and the advertising campaign. Launch Tropicana launched the new packaging for Tropicana Pure Premium, its best-selling product in North America, on January 8, 2009, with sales revenues of […]
Marketing Concept | Grey Market
Grey/Gray market is where sales of legal goods take place via a distribution system not intended by the manufacturer. In other words, this channel of distribution is not authorised by the distributor and is legal in the purview of the law. Products sold here are priced lower than what a consumer pays at a genuine […]
Brand | Nike – The Rise And Rise of Sportswear Giant
Nike took the world of sportswear by storm by an ad campaign “Just Do it” in 1988. The slogan, inspired by the notorious last words of death row convict Gary Gilmore, resonated with athletes around the world. The objective of the campaign was to target everyone, irrespective of age, gender, and fitness level. Sportswear was […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Marketing Concept | Customer-Based Brand Equity Model (CBBE)
When a brand tries to focus on brand marketing, basic questions arise, what makes a brand? And how can you build a strong brand? What makes your brand valuable? Then the concept of Customer-based brand equity comes into the picture. The basics of the CBBE concept is totally dependent on consumer perception of the brand. […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Brand | Knorr – HUL’s Power Brand Adding More Taste In Your Life
Carl Heinrich Knorr founded Knorr in 1838, where he started to experiment in his Heilbronn factory in Germany with different kinds of dried vegetables and seasonings and tried to find out ways to preserve their flavors and food values. Thus, this German food brand was started with a mission to bring better and more flavorsome […]
Brand | Airbus – The Aerospace Pioneer That Moves The World
Brands are taking over every aspect of our lives, but have you ever wondered which aircraft you would be getting on for a trip before you book your ticket? Lockheed, Cessna, Boeing, Airbus, Antonov, McDonnell Douglas, Convair, Bombardier, and so on but when it comes to air travel, is the brand important? Have you ever […]
Brand | Superdry – Epitome Of Fusion Fashion
The offspring of an interesting collaboration of two budding entrepreneurs- Julian Dunkerton and James Holder in Cheltenham, the UK in 2003, Superdry is usually exemplified as a perfect blend of East and West and has Super group plc as its parent brand. Bringing out the classic fusion of American and Japanese clothing styles molded into […]
Marketing Concept | Crowd Logistics
Traditionally, the delivery of parcels is performed by a person/agent who is hired by a company on a contract basis or a regular employee. However, the concept of Crowd logistics or Crowdshipping is outsourcing delivery to a large & undefined group of people in the form of freelancing. For example, a person can make a delivery […]
Featured Startup | Powermat – Life At 100%
Powermat is the wireless charging pioneer, who started developing inductive wireless charging technology back in 2006, before the formation of the standard organizations. Powermat has been granted over 95 related patents and has submitted over 200 patents for review along the years. It has more than 12,000 Charging Spots, 3.2 million cars and over 500 […]
Marketing Concept | Hyperlocal Logistics
‘Hyperlocal Logistics’ is all use of technology like Machine learning, predictive analytics and artificial intelligence to deliver Goods & services as soon as possible to the end consumer. Here, the end consumer usually uses an app or website to place an online order. This order is fulfilled by nearby businesses like retail shop or medicine […]
Marketing Concept | Blue Ocean Strategy
Blue ocean strategy means creating the new market. The key principle of blue ocean strategy is to pursue low cost and differentiation simultaneously. Chan Kim and Renée Mauborgne wrote a book called “The Blue Strategy” in 2004 which presents analytical frameworks and tools to foster an organization’s ability to systematically create and capture “blue […]
Brand | The Hershey Company – A Little Something For Everyone
The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton, and many places in the town bear his name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as […]
Case Study | BufferBox – Winding Down An Acquisition By Google
BufferBox Inc. was a Canadian startup which provides you with an address for all your online orders, which in turns provide consumers with the convenience of picking up their online purchases 24/7. It was founded by Jay Shah, Aditya Bali and Mike McCauley, BufferBox’s mission was to make missed delivery notices a thing of the […]