Marketing Concept | Crisis Marketing Management
Crisis Management or Reputation Management is a practice to regain and reshape public opinion about the company and organisation. Many organisations like Toyota, Domino’s and many others have faced a brand crisis at some point or other, As a marketing manager, one should be prepared to tackle such a crisis. Many financial institutions like Bank […]
Brand | Etihad Airways – The Making Of Youngest 5-Star Airlines
Etihad was established in 2003, and since that time it has become one of the fastest-growing major international airline companies, thanks in large part to the financial backing of its home government. As per the company’s website (www.etihad.com), in February 2020, the current passenger fleet consists of 96 aircraft (Airbus A320- Family, Airbus A380, Boeing […]