Brand | Hero MotoCorp- The Ride of the Nation
Founded in 1956 by Brijmohan Lall Munjal, Hero started as a bicycle manufacturer in India. In 1984, a joint venture between Hero Group and Honda Motor Company of Japan ensued and led to Hero Honda Motors Ltd’s formation. As per the JV agreement, HMC provided technical support to Hero Honda, for which, Hero Honda paid […]
Brand | Uber – Evolving The Way The World Moves
Uber Technologies, Inc., originally known as UberCabs, was founded in 2009 by tech start-up veterans Travis Kalanick and Garrett Camp and headquartered in San Francisco. Both the partners had different roles within the company. Camp, a serial entrepreneur was a silent partner and Kalanick was the voice and face of Uber in public. Initially Uber […]
Brand | Etihad Airways – The Making Of Youngest 5-Star Airlines
Etihad was established in 2003, and since that time it has become one of the fastest-growing major international airline companies, thanks in large part to the financial backing of its home government. As per the company’s website (www.etihad.com), in February 2020, the current passenger fleet consists of 96 aircraft (Airbus A320- Family, Airbus A380, Boeing […]
Brand | American Airlines – The Brand Strategies Of World’s Largest Airlines
In 2013, American Airlines and US Airways merged to form American Airlines Group, Inc. With its main headquarters in Ft. Worth, TX, the brand is globally recognized as a major network carrier that provides air transportation for passengers and cargo; it is also considered to be the world’s largest airline (by fleet size). In addition […]
Featured Startup | OYO Rooms – An Idea That Disrupted The Hospitality Sector
An eighteen-year-old ambitious boy, a unique idea, and a lot of dedication, this is how one of the successful Indian start-ups began its journey. Ritesh Agarwal combined technology with hospitality when he first launched Oravel Stays, an online portal for guest houses and vacation rentals. Mr. Agarwal was awarded the Thiel fellowship for the travel […]
Brand | Airbus – The Aerospace Pioneer That Moves The World
Brands are taking over every aspect of our lives, but have you ever wondered which aircraft you would be getting on for a trip before you book your ticket? Lockheed, Cessna, Boeing, Airbus, Antonov, McDonnell Douglas, Convair, Bombardier, and so on but when it comes to air travel, is the brand important? Have you ever […]
Featured Startup | Ather Energy – The Indian Startup Building Smart And Intelligent Vehicles
Often called as Indian Tesla by a motor enthusiast in India due to its characteristics like fast and smart technology, driven amazingly well, tech-laden, cheap to run, low on maintenance, fantastic customer service, and just happen to be electric – Ather Energy is currently the talk of the town. The journey started of Ather started […]
Brand | Royal Enfield – The Success Story And Branding Strategies
If there’s one thing in the world whose craze never goes out of fashion, it has to be the craze of motorbikes. And when it comes to bikes, the fandom of a particular brand of motorcycles is beyond anyone’s imagination. It’s the brand of Royal Enfield. And why not? There’s hardly anything as stylish as […]