The Man Your Man Could Smell Like: A Case Study on Old Spice Branding Campaign
Old Spice is a brand that has been around for over 75 years. While it has a loyal customer base, it was struggling to connect with younger audiences who perceived the brand as outdated and uncool. In 2010, Old Spice launched its “The Man Your Man Could Smell Like” campaign, which was aimed at repositioning […]
The “Unreal” Journey of Epic Games: A Look at Its Business Model, Revenue And Growth
Epic Games is an American video game and software development company. The company was founded in 1991 by Tim Sweeney, and its headquarters are located in Cary, North Carolina. Epic Games is best known for developing popular video game franchises such as Unreal, Gears of War, and Fortnite. Epic Games started out as a game […]
Faire – History, Business Model, Investors, Revenue & Growth
Faire is an online wholesale marketplace that connects independent retailers with small and medium-sized makers and brands. The company was founded in 2017 and is based in San Francisco, California, USA. Faire offers a curated selection of unique and high-quality products across a variety of categories, including home goods, fashion and accessories, beauty and personal […]