Marketing Concept | Cause Marketing
Consumers are becoming aware of the inequality surrounding them, and they seek to make a difference. Cause Marketing (a type of CSR) serves as a bridge between for-profit and non-profit organizations to cater to their mutual benefits. It gives people the opportunity to help. Brands have the capacity and resources to raise the awareness of […]
Marketing Concept | Influencer Marketing
In today’s world, where digital marketing has become an essential element in boosting your sales and brand presence, many people complain about seeing too many ads in a day. Around 66% of consumers said they are overwhelmed by too many online marketing messages, and as good as 20% of consumers have stopped using a brand […]
Marketing Concept | P.O.S.T. Method
Social media plays a vital role in inbound marketing and is an important channel to spread your marketing message across your audience. Inbound marketing/content marketing focuses on attracting customers through good content and engagement. The main aim is to convince your customer that you offer more value than your competitors. Social Media is a very […]
Marketing Concept | Wi-Fi Marketing
The Wi-fi Marketing concept Wi-fi marketing is a strategy to attract customers to your retail store by providing them with free wireless internet access leveraging it to communicate messages and promotions. As a retailer, you have to ensure to stay ahead in your game reason being the competition comes not just from other retail stores […]
Marketing Concept | White Bread Vs Wheat Bread
The idea of conceiving marketing concepts in terms of bread was first introduced by Pamela Vaughan from HubSpot. Gregory Ciotti later detailed it out. As the name suggests, White vs Wheat bread concept is a clear distinction between two different types of content of social media updates. Let’s go with a world-wide assumption “Wheat bread […]
Marketing Concept | The Hedgehog Concept
If you were to choose between a fox and a hedgehog, which one would you go for? Well, many people would choose the fox. Of course, foxes are beautiful, sleek, and cunning, but hedgehogs, the small prickly creatures, are quite the opposite: slow, quiet, and plodding. The scenario ends with the hedgehog thwarting the fox. […]