Marketing Concept | Cause Marketing
Consumers are becoming aware of the inequality surrounding them, and they seek to make a difference. Cause Marketing (a type of CSR) serves as a bridge between for-profit and non-profit organizations to cater to their mutual benefits. It gives people the opportunity to help. Brands have the capacity and resources to raise the awareness of […]
Marketing Concept | The Burrito Principle
The concept of the Burrito principle is among those marketing principles that will help get the most out of online marketing channels such as social media posts or email marketing. Even the most creative of campaigns can underperform if not delivered effectively, and The Burrito Principle helps us understand how to achieve the kind of […]
Marketing Concept | Guerilla Marketing
Guerilla marketing is an unconventional marketing technique or concept that is different from traditional marketing. It is generally executed in an open space where more public visits, places like streets, railway stations, etc. make it easier to garner more attention. It is implemented to enhance the engagement with the existing customers as they will recognize […]