Cadbury – The Chocolate Brand Bringing Moments Of Joy Across The World
Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a multinational British confectionery firm wholly owned by Mondelez International (formerly Kraft Foods) since 2010. The organization was founded back 196 years ago, in 1824. It is the second-largest confectionery brand after Mars, Incorporated in the world. Headquartered in Uxbridge, West London, it operates worldwide in more than […]
Magic Kingdom: A Peek into Disney Global Entertainment Empire
The Walt Disney Company is one of the largest media and entertainment companies in the world. Despite having humble beginnings that were led by just one man who had big dreams, it is now known both for its films and for its leisure resorts and facilities located across the world. Many of the Disney characters […]
From Gigafactories to Solar Roofs: The Diversification of Tesla Energy Empire
Tesla is an American electric vehicle and clean energy company that was founded in 2003 by Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning, and Ian Wright. The company is headquartered in Palo Alto, California, and has manufacturing facilities in the United States, China, and Europe. Tesla’s first product was the Tesla Roadster, a sports […]
Marketing Concept | 5S Of Digital Marketing
Any company that is aiming to engage in digital marketing should point their objective by following Chaffey and Smith’s 5S of digital marketing. These 5s cover a range of different measures to help set, review, and control performance across all digital marketing activities. The 5s include Sell, Serve, Speak, Save, and Sizzle which will be discussed further. Sell – […]
Marketing Strategies Of Home Depot
Bernie Marcus and Arthur Blank co-founded Home Depot on June 29, 1978, after being fired from Handy Dan, a small chain of home improvement stores. Their vision was to offer “warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest possible prices” along with superior customer service provided by […]
Marketing Concept | Guerilla Marketing
Guerilla marketing is an unconventional marketing technique or concept that is different from traditional marketing. It is generally executed in an open space where more public visits, places like streets, railway stations, etc. make it easier to garner more attention. It is implemented to enhance the engagement with the existing customers as they will recognize […]
Brand | McDonald’s – The World’s Most Admired Fast-Food Brand
“I’m Lovin’ It” – for many people across the world, these three words are emotions. Such is the craze of McDonald’s across the globe. An American fast-food company in California, McDonald’s was incepted by Richard and Maurice McDonald in the year 1940. Having started its journey with Hamburger, currently, its fast-food product portfolio has diversified […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Brand | Knorr – HUL’s Power Brand Adding More Taste In Your Life
Carl Heinrich Knorr founded Knorr in 1838, where he started to experiment in his Heilbronn factory in Germany with different kinds of dried vegetables and seasonings and tried to find out ways to preserve their flavors and food values. Thus, this German food brand was started with a mission to bring better and more flavorsome […]
Brand | The Hershey Company – A Little Something For Everyone
The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton, and many places in the town bear his name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as […]
Brand | Apple And The Strategies That Made It A Synonym Of Innovation And Success
Apple – one of the few companies that made history, more than once even; including the first company to reach a $1,000,000,000,000, or more conveniently, $1 trillion market- capitalization. Apple Inc., which was initially Apple Computer, Inc. until ’07 when they decided to drop ‘computer’ in a rather strategic move, is among the world’s largest […]
Brand | Johnson & Johnson – A Healthcare Legacy Of Over A Century
Johnson and Johnson is a multinational conglomerate primarily focused on producing consumer-friendly packaged healthcare products, pharmaceuticals, and medical devices. A corporate giant with almost 250 subsidiaries and active operation in over 60 countries, a household brand so popular that it branches its products to almost 175 countries worldwide, the company was established in the US […]
Brand | IndiaMART – The Indian B2B Solution To Sell Easy
IndiaMART InterMESH Ltd. is one of India’s largest online B2B listing platforms for small and medium businesses, connecting buyers with suppliers. It also provides B2C and C2C sales service via its web portal. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & […]
Brand | Are You Sure It Isn’t Photoshopped? – The Journey Of Adobe Systems Inc.
Adobe is one of those rare companies whose product has become a verb. Adobe Systems Inc., like many other billion-dollar companies, was founded from the garage of John Warnock, one of the founders. The company is named after Adobe Creek, which is a 23-kilometer-long stream originating in the Santa Clara County, California, and it flowed […]
Brand | Asian Paints – Redefining The Concept of Paints
Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Brand | Chanel – A Brand Creating Uncomplicated Luxury
When one talks about amazing luxury brands, Chanel is always on the list. The company was started in 1909 by Coco Chanel, formerly Gabrielle Chanel and it continues to be one of the finest brands as far as fashion is concerned. Also, the fragrance Chanel No. 5 was curated by Coco Chanel herself and it […]
Brand | The Body Shop – Evolution Of A Brand That Could Be A Force For Good
The Body Shop International Limited, trading in the name of “The Body Shop,” is a British brand of cosmetics, skincare and perfume products. Founded by Anita Roddick, 45 years back in 1976, the company has had a roller coaster ride. Being a gigantic subsidiary of the Brazilian cosmetics group Natura & Co., it is currently […]
Brand | Philips – The Global Consumer Electronics Brand With Innovation At Heart
Philips is a Dutch multinational conglomerate headquartered in Amsterdam, Netherlands that was founded in 1891 by Frederik Philips and his son Gerard Philips. Once started as a bulk manufacturer, it became one of the largest electronics companies in the world, employing over 75,000 people across 100 countries, generating revenue of €18.121 billion in 2018. With […]