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Day: August 11, 2020

Brand | Apple And The Strategies That Made It A Synonym Of Innovation And Success

Apple – one of the few companies that made history, more than once even; including the first company to reach a  $1,000,000,000,000, or more conveniently, $1 trillion market- capitalization. Apple Inc., which was initially Apple Computer, Inc. until ’07 when they decided to drop ‘computer’ in a rather strategic move, is among the world’s largest […]

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