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Month: May 2023

Mastering the Road: The Iconic Journey of BMW

BMW, officially known as Bayerische Motoren Werke AG, is a prestigious German automobile and motorcycle manufacturer headquartered in Munich, Bavaria, Germany. Established in 1916, BMW has a rich heritage and a long-standing reputation for producing high-quality vehicles that embody luxury, performance, and innovation. BMW offers a diverse lineup of vehicles, including sedans, SUVs, coupes, convertibles, […]

Understanding the Brand Architecture of Nestle

Nestle is a global food and beverage company that operates in over 190 countries. As a company with a diverse range of products and brands, Nestle’s brand architecture is organized into four levels: corporate brand, strategic business units (SBUs), product brands, and individual product items. Corporate Brand Nestle’s corporate brand is the top-level brand in […]

Breaking New Grounds in Technology: The Orange Teleco Journey

Orange is a French multinational telecommunications corporation. It is one of the world’s largest telecommunications operators, with over 287 million customers worldwide. Orange operates in 26 countries, including France, the United Kingdom, Spain, Poland, Belgium, Romania, Egypt, and South Africa. The company offers a wide range of telecommunications services, including mobile telephony, fixed-line telephony, broadband […]

The Engineering Mastery of Bosch: How The Company Continues to Innovate

Bosch is a multinational engineering, technology and services company headquartered in Gerlingen, Germany. It was founded in Stuttgart in 1886 by Robert Bosch and now employs roughly 421,000 associates worldwide. The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and […]

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