Brand | Pixar Animation Studios – A Brand In The League Of Its Own
Pixar Animation Studios is an American computer animation film company located in Emeryville, California, and a subsidiary of Walt Disney Studios. The studio has received 27 Academy Awards, 8 Golden Globes, and three Grammy Awards, among many other honors and recognitions. It is most known for producing CGI-animated feature films using PhotoRealistic RenderMan, its own […]
Case Study | Hello Kitty – The Cat That Conquered The World
‘We recognize and accept that we have failed to meet everyone’s expectations. We sincerely apologize and ask for your forgiveness for any inconvenience and disappointment this may have caused. We wish to extend our sincere apologies and thanks to the Singapore Police Force, Ministry of the Environment, Singapore Civil Defence Force, and everyone who has […]
Brand | TVS Motors – The Tale Of Glory Of India’s Two-Wheeler Giant
TVS Motor Company, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing-inspired motorcycles. The company also manufactures three-wheelers. The company is listed on NSE with the name NSE: TVSMOTOR. Currently, the share price of TVS Motor is INR 549.30. […]
Featured Startup | Zipline – Delivering at the speed of life
Zipline is an American start-up based in Half Moon Bay, California, a small coastal town off the Pacific Ocean which delivers medical product via drones. The company designs, manufactures, and operates delivery drones. The company operates distribution centers in Rwanda, Ghana, and many other cities across globe. As of February 2021, the company has shown […]
Featured Startup | Etsy – A Platform For Artisans To Sell Craft
Etsy is a website where independent artists and craftspeople may sell their goods. Etsy is most known for its handcrafted toys, collectibles, art, home goods, antique furniture, jewellery, apparel, and holiday products, as well as crafts and craft supplies. It’s a story of highly successful startup brand that provides a platform of artisans to sell […]
Case Study | Caterpillar – Product Lifetime Extension
Context Caterpillar is one of the world’s remanufacturing leaders, a strategy that focuses on extending a product’s lifetime to its maximum capacity and, consequently, use its resources in a more effective way. Caterpillar’s remanufacturing is an exchange model, which means that when a component needs to be replaced, consumers work with their authorized ‘Cat Dealer’ […]
Branding Concept | Brand Revitalization – Meaning, Example, Reasons
Brand Revitalization meaning – It is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits have fallen drastically. It is an attempt to bring the product back in the market and secure the sources of equity i.e. customers. Despite a good reinforcement strategy, a product has to […]
Featured Startup | Ofbusiness – Solving India’s SMEs Problems
There are very few organizations in the country right now which are looking at SME space and looking to solve the issues that these enterprises face from procurement of raw material to obtaining credit lines and loans. One such company is the newest entry in the Indian unicorn startup club – Ofbusiness. OfBusiness, located in […]
Brand | Gap Inc. – The Making Of The Legendary US Fashion Retailer
Gap Inc. is a leading global apparel retail company. It offers apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands. The portfolio of distinct brands across multiple channels and geographies gives the brand a competitive advantage in the global […]
Featured Startup | DoorDash – The Great Food Delivery App And Beyond
DoorDash was founded in 2013 — a San Francisco-based business specialising in food delivery that disrupted a highly competitive sector and has written a unique growth story. Even as late as 2016, it appeared that DoorDash would be another one of the numerous delivery businesses that would fail. In order to stay afloat, its investors […]
Featured Startup | ShareChat – The Proof That Growth Is Regional
ShareChat is the largest Indian social networking site, allowing users to express their thoughts, chronicle their life, and meet new people in their local language. ShareChat, which is spearheading India’s internet revolution, is altering the way the next billion users will engage with the internet. It enables language-first internet users to connect and express their […]
Unicorn Startups IPO in Year 2021 – What’s The Buzz All About?
India is quickly developing as a hotspot of unicorns, or firms with valuations more than $1 billion. The country’s unicorn total has already surpassed 50, including household brands like Flipkart, Paytm, Zomato, and Ola, with as many as 16 start-ups achieving unicorn status in 2021 alone.However, it is only now that digital economy firms are […]
Branding Concept | What is ADL Matrix?
The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions- • SBU’s life cycle and • Competitive position Each of these dimensions can be further split up into the following categories to better analyze a firm and accordingly determine the future […]
Branding Concept | What is GE Mckinsey Matrix?
The GE McKinsey Matrix or GE Matrix is a variant of the Boston Consulting Group (BCG) portfolio analysis Portfolio. The GE McKinsey Matrix has also many points in common with the MABA analysis. MABA is an acronym that stands for Market, Attractiveness, Business position and Assessment. The GE McKinsey Matrix also compares product groups with […]
Brand | Air India – The Story of Rise and Fall of India’s Flag Airlines
Air India is India’s flag air carrier with a significant market position in international and domestic operations. Air India along with Air India Express Limited has 50.64% share of the international traffic to and from India among Indian carriers and has 18.4% share including global airlines (ex India) as of Q2 FY20. The two airlines […]
Case Study | A Push To Build Equity By AstraZeneca Through Nexium
A targeted effort that supported the 2001 launch of AstraZeneca’s gastroesophageal reflux disease (GERD) treatment Nexium (esomeprazole) struck a fine balance in building brand equity while encouraging appropriate use of the new medication. Nexium succeeded Prilosec (omeprazole), the long-time market-leading proton pump inhibitor (PPI) that achieved US sales of $3.7 billion in 2001. Research showed […]
Brand | Havells -The Indian Brand That Keeps The World ‘Electrified’
Starting as a family run business from the outskirts of Delhi to transforming itself as a Public Limited Company, journey of Havells India has been a fascinating and inspiring one for many. With a turnover of Rs. 9,429 Crores in FY 19-20, Havells is a well-established player in the consumer category of Switchgears, Cables, Lighting […]
Case Study | Branding Brief – Updating Betty Crocker
In 1921, Washburn Crosby Company, makers of Gold Medal flour, launched a picture puzzle contest. The contest was a huge success—the company received 30,000 entries—and several hundred contestants sent along requests for recipes and advice about baking. To handle those requests, the company decided to create a spokesperson. Managers chose the name Betty Crocker because […]
Case Study | Nike And The Sense Of Having A Brand Mantra
A brand with a keen sense of what it represents to consumers is Nike. Nike has a rich set of associations with consumers, revolving around such considerations as its innovative product designs, its sponsorships of top athletes, its award-winning advertising, its competitive drive, and its irreverent attitude. Internally, Nike marketers adopted a three-word brand mantra […]
Marketing Concept | TRIZ Method / Model – Definition and Examples
All sorts of projects reach a point in the development process where the analysis portion of the project is complete, but it is unclear what the next step should be. To figure out the next best step, the project team must be creative to figure out what to do. Traditionally, common creativity tools and methodology […]