Marketing Concept | Types Of Marketing Organisation
Marketing organizations may be of various types. The most important of them all include: 1. Function Oriented 2. Market Oriented 3. Product Oriented 4. Customer Oriented 5. Combined Type Let us understand each of them one by one. Function Oriented: This is the most simple and common type of organization. Under this type, the activities […]
Case Study | How Nokia Built A Powerful Technology Brand
It is the era of 2000s. The world of parity has hit the mobile phone market just as it has many other technology product categories. The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Leapfrogging in sales between brands frequently occurs based on design. But overall […]
Brand | Genpact – The Global Leader In Managing Business Process
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data […]
Case Study | How FedEx Pioneered Internet Business in the Global Logistics Industry
FedEx Corporation created its own website form in 1994, it is the first step and basis for the company to develop its e-commerce. FedEx.com is the first transportation website that could accept the one-line order for package tracking and allow the customers to transact the business by the Internet. We bring you an interesting Fedex case […]
Case Study | Reviving Khadi – From Freedom Fabric to Fashion Fabric
Many great leaders fought the war of Indian Independence in kurtas and dhoti/ pajamas made of Khadi. After independence khadi had become a fashion statement, from the common public to the elite, all wearing Khadi due to its USP of being “swadeshi”. But Khadi lost its sheen during the 1960s and 70s when it got […]
Case Study | L&T Found A Worthy Partner In Fujitsu
Larsen and Toubro Ltd. (L&T), a $11.7 billion enterprise with global operations, is arguably India’s best known corporation in the sector. L&T Construction is responsible for consulting and infrastructure design and development. There is a noticeable rise in energy as the company gears up to tap a market that may be as large as $50 […]
Brand | Verizon Communications – The Making Of World’s Leading Teleco
Verizon Communications (Verizon) is one of the world’s leading providers of communications services. It provides wireless voice and data services in the United States and has a wireline business that provides voice, data, and video services, network access, long-distance, and other communication products and services. Verizon also owns and operates one of the most advanced […]
Brand | Ferrari – The Making Of World’s Most Powerful Luxury Brand
Ferrari is among the world’s leading luxury brands focused on the design, engineering, production, and sale of the world’s most recognizable luxury performance sports cars. The brand symbolizes exclusivity, innovation, state-of-the-art sporting performance, and Italian design, craftsmanship, and engineering heritage. Ferrari’s name and history and the image enjoyed by its cars are closely associated with […]
Brand | Wendy’s – The Secret Sauce To Social Media Strategy
The first Wendy’s restaurant was started in 1969, in Columbus, Ohio. By the 1980s, it had become the nation’s third-largest hamburger restaurant chain, following only McDonald’s and Burger King. The founder of the company was Dave Thomas, who would become as well known as a philanthropist as he was as a businessman. Thomas got his […]
Marketing Concept | Hierarchy Of Effects Model
What do you think makes you purchase the brand? Is there a specific model that knows how brand advertisement should be to make a consumer purchase it? Definitely, here is your read, Hierarchy of Effects is the model of how advertising affects a consumer’s choice to buy a product or service or not to buy […]
Brand | IRCTC – The Stellar Complementor To The India’s Railway Journey
The Indian Railways (IR), more than 150 years old, is among one of the largest and oldest systems in the world, fondly called by railway persons as the “Lifeline of the Nation”. With an extensive network spread across the country, Indian Railways plays a key role in the social and economic development of India. IR […]
Brand | Future Retail- The Strategies That Make India’s Leading Retailer
Future Retail Ltd was earlier known as Pantaloon Retail Ltd. This is one of Future Group’s flagship companies, which deals with broader operations like department stores, supermarkets, and specialty stores for electronics and home furnishing & decor. Future retail started as Manz Wear Pvt Ltd in 1991. Future Retail Ltd is a part of Future […]
Marketing Concept | How do Search Engines Work
How do Search Engines Work? Search engines like Google, Baidu, Microsoft Bing and many others work to provide users with most relevant search results. To solve searcher’s query, search engine has to understand not only what the user wants but also how data on the internet is organized. The most basic functions of any search […]
Case Study | Influencer Marketing by Mercedes Benz
Car market became more crowded with the entry of many different players and all focusing on similar aspects of care, comfort, speed and performance. It thus became very important to distinguish the Mercedes brand from other competitors and Mercedes Benz engaged via Influencer marketing campaigns. Mercedes Benz CLA (2013) Mercedes Benz came up with a […]
Brand | Coal India – The Torchbearer Of India’s Coal Ambitions
Coal India is the largest coal-producing company in the world, based on the company’s raw coal production of 606 million tons in 2019. As of March 31, 2010, the company operated 471 mines in 21 major coalfields across eight states in India, including 163 open cast mines, 273 underground mines, and 35 mixed mines, which […]
Marketing Concept | Social Listening
Social Listening helps companies to efficiently track what’s being said on Social Media in real-time and track social media mentions across platforms. This helps the company identify what people are talking about their products, competitors and their experience with it. For example, You open a bakery shop in the neighbourhood and you sell different sort […]
Featured Startup | Zenoti – India’s new Unicorn
Zenoti was founded in 2010, and it is headquartered in Bellevue, Washington. It provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. It is a SaaS ( Software as a Service) firm that has recently raised $160million in series D funding to enter into Unicorn club. Zenoti started its […]
Brand | Ratnadeep Retail – The Growing Retail Juggernaut With 100 Stores
India’s food & grocery market doubled from $300 billion in 2013 to $600 billion in 2019. In this period, growth was driven by traditional retailers – popular local corner shops that offer an assortment of products. In the lead up to 2024, researchers from RedSeer Consulting and BigBasket Brand Intelligence expect another ~$200 billion jump […]
Brand | Louis Vuitton- Success Factors Of The Top Luxury Brand
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, is a French fashion house founded in 1854 by the famous designer, Louis Vuitton. The founder’s initials are on most of the brand’s products from clothing, footwear, watches, leather goods, jewelry, accessories, and sunglasses. Louis Vuitton is one of the world’s largest fashion houses, selling its […]
Marketing Concept | Shewhart Cycle (PDCA Cycle)
Management consultant, Dr. William Edwards Deming developed a method known as PDCA cycle/Shewhart Cycle in the 1950s to identify why some products or processes do not function as expected. His strategy, used by many different types of organizations, has since become a popular strategy tool. It makes it possible for them to formulate theories about […]