Brand | Coal India – The Torchbearer Of India’s Coal Ambitions
Coal India is the largest coal-producing company in the world, based on the company’s raw coal production of 606 million tons in 2019. As of March 31, 2010, the company operated 471 mines in 21 major coalfields across eight states in India, including 163 open cast mines, 273 underground mines, and 35 mixed mines, which […]
Brand | Louis Vuitton- Success Factors Of The Top Luxury Brand
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, is a French fashion house founded in 1854 by the famous designer, Louis Vuitton. The founder’s initials are on most of the brand’s products from clothing, footwear, watches, leather goods, jewelry, accessories, and sunglasses. Louis Vuitton is one of the world’s largest fashion houses, selling its […]
Brand | Costco – The Retail Champ With A Cult Following
Founded in 1976, Costco Wholesale Corporation operates as a wholesale retail club with a distinctive annual membership model which sets it apart from other traditional retailers such as JC Penney and Target. Deriving its revenues from annual membership fees, Costco has been able to compete aggressively on price and has become known for providing a […]
Brand | ONGC – The Crown Jewel Of India’s Energy Success Story
The state-owned company Oil and Natural Gas Corporation Limited (ONGC) is India’s largest company devoted to exploration and production (E&P) and refining activities. Founded in 1956, ONGC has seen remarkable growth in the last six decades. In 2020, ONGC group’s total production of oil and oil – equivalent gas (o+oeg) is about 2.8 million barrels […]
Brand | BSNL – The Crumbling Of ‘Once’ Mighty Teleco
BSNL was incorporated on October 1, 2000, by vesting with it the mandate of providing telecom services and network management hitherto done by the Department of Telecom (DOT), Government of India. This was done in a context where the telecom sector had been opened to the private sector beginning in 1994. While initially the sector […]
Brand | Pidilite – Leading The Market By Sticking To The Basics
Pidilite Industries Limited, known as Pidilite, is a publicly-traded organization of Indian roots and was established in the year 1951 by its founder Mr. Balvant Parekh. Pidilite is related to the industrial products industry as it manages specialty chemicals and consumer chemicals strategies. It is the market chief in construction chemicals, hobby colors, polymer emulsions, […]
Brand | LIC – Successful Strategies Of Insurance Giant
The insurance business was carried on by 154 Indian, 16 non-Indian insurance companies, and 75 provident societies, in 1956. During those days, insurance service was not extended to rural areas but was confined only to cities and better-off segments of the society. The parliament passed the Life Insurance Act of 1956, nationalized the insurance business […]
Brand | IKEA – More Than Just Selling Furniture, It’s An Experience
IKEA was founded in 1943 by a 17-year-old Swedish boy named Ingvar Kamprad. Initially, he was selling Christmas greeting cards, seeds, and pens from Kamprad’s family farm. From his childhood, he had entrepreneurial instincts. As he identified people’s needs, he attempted to satisfy them by selling low price products which ultimately gave growth to Kamprad […]
Brand | BuzzFeed – Creating The Best Digital Media Strategies
BuzzFeed is a New York-based Internet media organization established in 2006 by the entrepreneur Jonah Peretti. Known for its shareable news posts, quizzes, digital media strategies and it’s signature “listicles,” BuzzFeed has developed to incorporate 11 versions—from Australia to Mexico—and has brought $496 million up in capital as of January 2017, comprising an arrangement with […]
Brand | Blue Dart Logistics- The Success Story And Branding Strategies
Blue Dart, South Asia’s, particularly India’s, premier express air and integrated transportation, distribution, and logistics company, offers secure and reliable delivery of consignments to over 35,000 locations in India. As part of the DPDHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain) and E-commerce solutions, Blue Dart accesses the largest and most comprehensive […]
Brand | Etihad Airways – The Making Of Youngest 5-Star Airlines
Etihad was established in 2003, and since that time it has become one of the fastest-growing major international airline companies, thanks in large part to the financial backing of its home government. As per the company’s website (www.etihad.com), in February 2020, the current passenger fleet consists of 96 aircraft (Airbus A320- Family, Airbus A380, Boeing […]
Brand | Vodafone India – The Journey From Hutch To Vodafone To Vi
Vodafone Group Plc (Vodafone), founded on 17 July 1984, is a telecommunications company. The organization works in two regional regions: Europe and Africa, the Middle East, and Asia-Pacific (AMAP). Its segments are Europe and AMAP. Its segment in Europe comprises regional areas such as Germany, Italy, the United Kingdom, Spain, and the rest of Europe. […]
Featured Startup | Medlife – India’s Largest e-Healthcare Provider
Medlife was started in 2014 by Mr. Prashant Singh and Mr. Tushar Kumar. The company started as an online medicine delivery service but later expanded to offer a wide range of services ranging from online doctor consultation to diagnostics services. As Mr. Tushar puts it, the company began its journey after seeing the gap in […]
Brand | Siemens India – The Strategies And The Success Factors
The brand Siemens, as we know it today, started as Siemens and Halske in 1847 as a telegraph construction company. Founded by Werner von Siemens and Johann Georg Halske, it is one of the world’s oldest engineering firms. In 1848, the company constructed the first long-distance telegraph line in Europe. In 1966, the company changed […]
Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Brand | Siemens AG – Strategies That Sustain The Technology Giant
Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]
Brand | Cognizant – The Successful Run Of IT Giant
Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]
Brand | Airbnb – Belong Anywhere
Airbnb is more than an online platform used to find accommodation. It represents a growing community that is shifting the way people feel about sharing, traveling, and home. Brian Chesky, CEO and co-founder of Airbnb used a communication at Airbnb’s blog to state that Airbnb is “creating a door to an open world—where everyone’s at […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]