Category: Case Studies

In the fiercely competitive world of fast food, Burger King has always thrived on bold and innovative marketing tactics. But in 2018, the brand outdid itself with the audacious “Whopper Detour” campaign—an initiative that grabbed headlines and revolutionized mobile marketing and customer engagement. Imagine this: Burger King encouraged its customers to visit a McDonald’s, only […]

Levi’s “501 Blues” campaign, launched in the mid-1980s, is one of the most iconic and influential advertising campaigns in the history of the denim brand. Aimed at revitalizing the image of Levi’s 501 jeans, this campaign combined a series of vibrant television commercials with a catchy jingle, “501 Blues,” performed by various artists. The commercials […]

The Cadbury Gorilla Brand Campaign, launched in 2007, is a notable example of a unique and highly effective marketing strategy. The campaign featured a 90-second commercial that depicted a gorilla playing the drums to Phil Collins’ hit song “In the Air Tonight.” The ad begins with a close-up of the gorilla’s face, gradually zooming out […]

Airbnb’s “Belong Anywhere” campaign was a significant brand initiative launched in 2014 to reposition the company from a mere accommodation provider to a platform fostering a sense of global community. The campaign’s central message aimed to highlight Airbnb’s mission to create a world where people can feel at home wherever they go. This initiative came […]

In the world of advertising, few campaigns have had the lasting impact of Volkswagen’s Think Small. Launched in 1959 by the visionary Doyle Dane Bernbach agency, this groundbreaking campaign turned conventional wisdom on its head, celebrating simplicity and honesty in an era dominated by flashy, oversized American cars. Think Small didn’t just sell cars; it […]

Back in the mid-1970s, Pepsi shook the soda world with a bold move that would forever change the game – The Pepsi Challenge. Imagine being handed two cups of cola, one Pepsi, one Coke, without knowing which is which. This simple yet daring idea turned the cola wars on their head. People across the nation […]

The “Got Milk?” campaign started in 1993 to get more people in California to drink milk. It became a big hit and spread across the country. Jeff Goodby came up with the catchy slogan during a brainstorming session, adding a question mark to make it more interesting. The idea was to make people think about […]

This case study explores the highly successful co-branding campaign between Taco Bell and Doritos, resulting in the iconic Doritos Locos Tacos. Launched in 2012, this product quickly rose to become a fast-food phenomenon. The campaign’s strength lay in its ability to leverage the complementary brand identities of Taco Bell and Doritos, offering a unique and […]

Fitbit, a name synonymous with wearable fitness trackers, has revolutionized the way we monitor our health and activity. Founded in 2007 by James Park and Eric Friedman, the company started with a simple yet powerful idea: a clip-on device that tracked steps, distance, and calories burned. This seemingly basic innovation sparked a global movement towards […]

Procter & Gamble (P&G) aimed to establish a deeper emotional connection with its target audience, primarily mothers, by leveraging the platform of the Olympic Games. The objective was to associate the P&G brand with the concept of maternal support and appreciation for the athletes participating in the Olympics. This strategy aimed to enhance brand perception […]

In 2004, Burger King found itself at a crossroads, burdened with a tarnished image and a reputation for subpar food quality. The company, having changed ownership multiple times, sought a radical transformation and entrusted its $350 million account to Crispin Porter & Bogusky (CP&B) with a mandate to reshape its brand identity. Objective: Burger King’s […]

On January 22, 2023, the tech world witnessed a monumental shift with the finalization of Broadcom’s acquisition of VMware for a staggering $61 billion. This landmark deal, one of the largest in tech history, sent ripples through the industry, sparking discussions about its potential ramifications for both companies and the broader tech landscape. A Deep […]

Since its founding 118 years ago, Gillette has grown to become the dominant men’s shaving brand, fueled by ever-pricier new razor systems, regular price increases and, since the 1989 Super Bowl, “The Best a Man Can Get” ad tagline from BBDO. But given its relatively high prices, the brand ran into trouble starting with the […]

In the realm of marketing and adventure, few campaigns have achieved the level of notoriety and awe-inspiring impact as the Red Bull Stratos campaign. Red Bull, renowned for its daring and groundbreaking marketing strategies, orchestrated a truly unprecedented event that not only pushed the boundaries of human achievement but also marked a significant milestone in […]

Pepsi, one of the world’s leading beverage brands, has been in the spotlight for decades. However, in recent years, the brand has faced some challenges, particularly among younger generations who are increasingly health-conscious and concerned about the environmental impact of their purchases. In response to these concerns, Pepsi launched its “Is Pepsi OK?” campaign, aimed […]

Remember the friendly (yet hilariously pointed) banter between a laid-back Mac and a slightly uptight PC? That’s Apple’s “Get a Mac” campaign, a series of television commercials that redefined tech marketing from 2006 to 2009. Imagine this: Justin Long, cool and casual, personifies the Mac. John Hodgman, in a suit and tie, embodies the PC. […]

Launched in 2001, BMW’s “The Hire” was a revolutionary online film series that redefined automotive advertising. Instead of traditional commercials, it featured eight action-packed short films starring Clive Owen as “The Driver,” highlighting the performance and handling of various BMW models through exciting narratives. This case study analyzes the campaign’s marketing and branding strategies, its […]

The “Where’s the Beef?” campaign, launched in 1984, transcends mere advertising genius. It’s a cultural touchstone, reflecting society’s yearning for authenticity and influencing the fast-food landscape. Let’s delve into how Wendy’s captured hearts and transformed the industry through compelling storytelling. Crafting a Memorable Campaign In 1984, Wendy’s, a relatively small player in the fast-food burger […]