FirstCry – Brand Story, Business Model, Investors and Success Factors
What is Firstcry all about? FirstCry is an online-to-offline brand that sells a variety of products for newborns, children, and mothers. The idea arose from a desire to address the issue of millions of Indian parents not having access to the top brands and baby care items for their children. Firstcry success story is also […]
Brand | Uniqlo – Brand Story, History, Campaigns & Success Factors
If you mentioned the brand Uniqlo to someone outside of Japan 10 years ago, you would receive a puzzled expression. But if you mention Uniqlo to any global citizen today, the words quality, affordability, and fashion quickly spring to mind. Uniqlo has achieved this level of success in recent years. It has emerged as a […]
Brand | Apollo Tyres – History, Brands, Marketing Strategies
Apollo Tyres Limited, located in Gurugram, Haryana, is an Indian multinational tyre manufacturing company. It was founded in 1972, and the company’s first plant was opened in Perambra, Kerala (India). In India, the company now has five manufacturing facilities, one in the Netherlands, and one in Hungary. In India, it has a network of approximately […]
Featured Startup | Eatigo – The Idea, Business Model And Success Story
Eatigo was founded in 2013 with the goal of connecting empty tables with hungry stomachs by delivering time-based discounts of up to 50% at all of its member restaurants via its online website and mobile apps. eatigo is the top online reservations network for restaurants in Asia, with over 1.5 million members. It has seated […]
Brand | United Parcel Service (UPS) – The Glorious History of Over 100 Years
United Parcel Service (UPS) is a leading provider of worldwide supply chain solutions and the world’s largest package delivery corporation. It shipped 6.3 billion parcels in 2020, owing to increased global B2C volume from the rise in consumer e-commerce. In 2020, total revenue was around $84.6 billion. Operating in more than 220 countries and territories, […]
Featured Startup | Byju’s – From Offline Classes To The World’s Most Valued Edtech Startup
Byju’s – The Learning App, the Indian ed-tech (education-technology) and online tutoring startup, was founded in 2011 in Banglore by Byju Raveendran. With over 10 million downloads and a revenue of Rs. 2800 crores in May 2020, Byju’s Learning App has grown to become India’s leading K-12 education app. As of September 2020, it is […]
Featured Startup | Robinhood – The Financial App That Makes Investing Easy
Robinhood Markets, Inc. is an American financial services company based in Menlo Park, California. It is best known for pioneering commission-free stock and ETF transactions through a mobile app launched in March 2015. Robinhood is a FINRA-regulated broker-dealer that is also a member of the Securities Investor Protection Corporation. It is also registered with the […]
Brand | Chipotle – The Success Story Of Burritos Behemoth
Chipotle is a restaurant franchise in the United States that provides a basic menu of Mexican-inspired fare. Chipotle was founded in Denver, Colorado, in 1993 by Steve Ells, a classically trained chef, and has now expanded to over 2,000 restaurant locations, serving over 1 million people daily. The company is recognized for its “Food With Integrity” […]
Featured Startup | Meesho – Leveraging Social Network To Sell Online
We live in a world where there are several chances for entrepreneurs. If you can’t locate enough materials, there’s always the wide world of the Internet and social media to assist you. Many people have started their companies by leveraging the power of social media platforms such as Facebook, Whatsapp, and others. It is the […]
Case Study | Maggi Ban – Crisis And Repositioning In India
Maggi is a well-known brand that everyone knows. It is a brand that needs no introduction. Since 1947, the Nestle brand has included instant noodles, seasonings, and soups. Among all of its products, Maggi was the first to introduce protein-rich vegetable dinners to the market, followed by prepared soups. 1983 was a watershed moment in […]
Brand | HDFC Bank – Profile, History, Share Price, Marketing Strategies
HDFC Bank Limited is an Indian banking and financial services business located in Mumbai, Maharashtra. As of April 2021, HDFC Bank is India’s largest private sector bank in terms of assets and market capitalization. On the Indian stock markets, it is the third-largest corporation in terms of market capitalization. With approximately 120,000 workers, it is […]
Brand | Pixar Animation Studios – A Brand In The League Of Its Own
Pixar Animation Studios is an American computer animation film company located in Emeryville, California, and a subsidiary of Walt Disney Studios. The studio has received 27 Academy Awards, 8 Golden Globes, and three Grammy Awards, among many other honors and recognitions. It is most known for producing CGI-animated feature films using PhotoRealistic RenderMan, its own […]
Case Study | Hello Kitty – The Cat That Conquered The World
‘We recognize and accept that we have failed to meet everyone’s expectations. We sincerely apologize and ask for your forgiveness for any inconvenience and disappointment this may have caused. We wish to extend our sincere apologies and thanks to the Singapore Police Force, Ministry of the Environment, Singapore Civil Defence Force, and everyone who has […]
Brand | TVS Motors – The Tale Of Glory Of India’s Two-Wheeler Giant
TVS Motor Company, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing-inspired motorcycles. The company also manufactures three-wheelers. The company is listed on NSE with the name NSE: TVSMOTOR. Currently, the share price of TVS Motor is INR 549.30. […]
Featured Startup | Zipline – Delivering at the speed of life
Zipline is an American start-up based in Half Moon Bay, California, a small coastal town off the Pacific Ocean which delivers medical product via drones. The company designs, manufactures, and operates delivery drones. The company operates distribution centers in Rwanda, Ghana, and many other cities across globe. As of February 2021, the company has shown […]
Featured Startup | Etsy – A Platform For Artisans To Sell Craft
Etsy is a website where independent artists and craftspeople may sell their goods. Etsy is most known for its handcrafted toys, collectibles, art, home goods, antique furniture, jewellery, apparel, and holiday products, as well as crafts and craft supplies. It’s a story of highly successful startup brand that provides a platform of artisans to sell […]
Case Study | Caterpillar – Product Lifetime Extension
Context Caterpillar is one of the world’s remanufacturing leaders, a strategy that focuses on extending a product’s lifetime to its maximum capacity and, consequently, use its resources in a more effective way. Caterpillar’s remanufacturing is an exchange model, which means that when a component needs to be replaced, consumers work with their authorized ‘Cat Dealer’ […]
Featured Startup | Ofbusiness – Solving India’s SMEs Problems
There are very few organizations in the country right now which are looking at SME space and looking to solve the issues that these enterprises face from procurement of raw material to obtaining credit lines and loans. One such company is the newest entry in the Indian unicorn startup club – Ofbusiness. OfBusiness, located in […]
Brand | Gap Inc. – The Making Of The Legendary US Fashion Retailer
Gap Inc. is a leading global apparel retail company. It offers apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands. The portfolio of distinct brands across multiple channels and geographies gives the brand a competitive advantage in the global […]
Featured Startup | DoorDash – The Great Food Delivery App And Beyond
DoorDash was founded in 2013 — a San Francisco-based business specialising in food delivery that disrupted a highly competitive sector and has written a unique growth story. Even as late as 2016, it appeared that DoorDash would be another one of the numerous delivery businesses that would fail. In order to stay afloat, its investors […]