Last Updated on October 29, 2026 by Team TBH
A sustainability team spends months compiling an annual impact report filled with data on emissions, waste and community investment. A concise infographic highlighting three key findings may be easier to share on LinkedIn, include in newsletters or reference in blog posts than the full report alone.
Both formats can serve a purpose: the report provides depth, while the infographic helps readers grasp selected findings quickly. The best format depends on the audience, distribution channel and information being communicated.
That is why infographic design deserves a place in a content marketing toolkit. Infographics can support social media campaigns, explain complex concepts, communicate business results and provide useful visual assets for content marketing and digital PR.
Producing them has also become more accessible. Template-based editors, interactive data-visualization platforms and AI-assisted design tools now serve different needs, from creating a simple social graphic to building a data-rich interactive report.
Research provides some support for the effectiveness of visual summaries. A controlled study published in the Journal of Medical Internet Research found that visual abstracts received more than twice as many views and five times as many engagements as citation-only posts promoting research articles on Twitter. However, the study did not find a statistically significant increase in link clicks, so stronger engagement should not automatically be interpreted as more website traffic or backlinks.
This guide compares infographic design tools, including their strengths, limitations, pricing and best use cases. Pricing refers to publicly listed US-dollar prices where available; billing frequency, taxes, regional pricing and plan features may vary.
What Makes a Great Infographic Design Tool?
1. Template quality and variety determine how quickly a non-designer can create a polished visual. A well-organized template library helps users find suitable starting points for comparisons, timelines, statistics, processes and other infographic formats.
2. Data visualization capabilities matter when the infographic must communicate real numbers accurately. Tools that support charts, maps, spreadsheet imports and data updates are especially useful for business reporting and research.
3. Customization and brand management help teams maintain consistent visual identity. Brand kits, saved fonts, colors, logos and reusable templates reduce repetitive work and improve consistency across campaigns.
4. Export formats and resolution determine how easily the finished design can be reused. PNG and JPG are useful for social media, PDF for reports and print, and SVG for scalable vector graphics; availability depends on the tool and subscription plan.
5. Collaboration and sharing become important when multiple people need to edit, review or approve a design. Shared workspaces, comments, permissions and version history can make a tool more practical for agencies and larger teams.
6. AI-assisted creation can speed up the first draft by turning prompts, text or documents into a starting design. However, AI-generated layouts may need manual editing, and not every AI design generator can create or modify data visualizations.
Best Infographic Design Tools
1. Canva
Canva is a broad visual-communication platform rather than a dedicated infographic application. Its drag-and-drop editor, extensive template library and built-in asset collection make it a convenient option for creating infographics alongside social media graphics, presentations, documents and marketing materials.
Canva’s AI features include tools for generating design drafts, creating images and video, drafting copy and editing existing designs. Availability and usage limits depend on the feature and subscription tier.
Its main advantage is breadth: users can create an infographic, resize it for different social platforms, apply brand assets and continue producing other campaign materials in the same environment. The trade-off is that users working with complex data may prefer a specialist charting platform for the visualization itself.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Free | $0 | Templates, basic design tools, 5GB storage and one Brand Kit with limited colors |
| Pro | $144/year | Premium assets, advanced AI tools, five Brand Kits and 100GB storage |
| Business | $250/person/year | Team collaboration, 100 Brand Kits, approvals and 500GB storage |
| Enterprise | Custom | Enterprise security, administration and up to 1,000 Brand Kits |
Canva also offers different plans in some countries, including India, so the US prices above should not be treated as universal. Its current US pricing page lists Pro at $144 annually and Business at $250 per person annually.
Best for: Marketers, small businesses, content creators and teams that want one platform for infographics and broader visual content.
2. Piktochart
Piktochart is designed around visual communication, including infographics, reports, presentations and business documents. Its template library is particularly useful for people who need to turn research, operational data or business findings into structured visuals without advanced design skills.
Piktochart AI can generate design drafts from prompts or supplied content, which users can then edit in the standard editor. Its templates and reporting-oriented workflow make it a practical option for recurring business communication.
The main limitation is that export options vary by subscription tier. The Free plan is restricted to two PNG downloads, while the Pro plan adds unlimited PNG downloads and Business adds PDF and PowerPoint exports.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Free | $0 | Two PNG downloads, 60 AI credits and 1GB storage |
| Pro | $15/month or $10/member/month billed annually | Unlimited PNG downloads, premium assets and 500 AI credits |
| Business | $20/month or $17/member/month billed annually | PNG, PDF and PowerPoint downloads, brand controls and 1,000 AI credits |
| Enterprise | Custom | Advanced administration, security and support |
Piktochart also lists separate education and nonprofit plans. Confirm the applicable price and eligibility requirements before subscribing.
Best for: Consultants, marketers, educators and reporting teams that regularly create structured business infographics.
3. Venngage
Venngage focuses on infographics, reports, diagrams and other business visuals. Its templates and chart tools make it suitable for communicating statistics, processes, comparisons and organizational information.
Venngage’s AI infographic generator can work from supplied text or documents, while its AI tools include options for data infographics, charts and comparison visuals. Generated designs can be refined in the editor.
One important limitation is the Free plan’s restricted output: it allows users to create and share a small number of designs, but it does not provide the same download capabilities as paid plans. Premium adds PNG exports, while Business adds features such as PDF and PowerPoint exports, Brand Kits and team collaboration.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Free | $0 | Five designs, public sharing and a limited AI trial |
| Premium | $19/month list price; promotional prices may be lower | Unlimited designs, PNG and high-resolution PNG exports |
| Business | $49/month list price per user; promotional prices may be lower | AI features, PDF and PowerPoint exports, Brand Kits and collaboration |
| Enterprise | Starts at $499/month, with a 10-member minimum | Advanced security, team controls and dedicated support |
Venngage’s pricing page displays promotional discounts, so the price charged may differ from the regular list price. Check the billing period and total cost before purchasing.
Best for: Business teams creating data-driven reports, process diagrams and branded infographics, particularly when collaboration and export options are important.
4. Visme
Visme combines infographics with presentations, documents, reports, charts and social media graphics. Its chart and data-widget tools support customizable visualizations, and selected charts can connect to Google Sheets for data updates.
Visme also offers an AI design generator that creates editable drafts from prompts and supplied material. However, its AI Designer has a specific limitation: it cannot directly generate or modify infographics, charts, graphs or other data visualizations. Users must create those elements through Visme’s dedicated visualization tools.
The distinction matters for teams choosing a tool primarily for data-heavy infographics. Visme can support both AI-assisted design and chart creation, but these capabilities involve separate workflows.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Basic | $0 | Limited templates and assets, with basic creation tools |
| Starter | $12.25/person/month, billed annually | Premium assets and JPG, PNG and PDF downloads |
| Pro | $24.75/person/month, billed annually | Brand Kit, privacy controls, analytics and additional export formats |
| Enterprise | Custom, starting at 10 users | Advanced administration, security, approvals and support |
Visme lists its annual prices as $147 for Starter and $297 for Pro per person. Confirm the current plan details because feature availability and pricing can change.
Best for: Teams that want infographics, presentations, reports and brand assets in one platform.
5. Datawrapper
Datawrapper is a data-visualization tool built specifically for charts, maps and tables. Rather than replacing a full infographic editor, it produces clear, publication-ready visualizations that can be embedded in articles, reports and websites.
Users can enter data or import it from supported file formats, customize chart appearance and publish interactive visualizations. Its focus on readable labels, clear presentation and accurate representation of data makes it particularly useful for journalists, researchers and analysts.
Datawrapper is not a full-page infographic composer. Teams that need a visual containing multiple illustrations, text blocks and charts will generally need to place its charts inside another design tool.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Free | $0 | Create, publish and embed charts, maps and tables; PNG export |
| Pro | $21/user/month | PDF and SVG exports, removal of Datawrapper attribution and 90-day edit history |
| Business | $39/user/month | Additional chart types, advanced team permissions and one-year edit history |
| Enterprise | Custom | Self-hosting, custom agreements and enterprise support |
The listed prices exclude VAT. Datawrapper introduced updated Pro and Business plans in July 2026, so older pricing tables may no longer reflect its current offering.
Best for: Journalists, analysts, researchers and publishers who need accurate charts and maps rather than a complete infographic layout.
6. Flourish
Flourish is a no-code platform for interactive data visualization and storytelling. Canva acquired Flourish in 2022, and the product continues to operate as a distinct visualization platform integrated with Canva’s broader design ecosystem.
Its tools support interactive charts, maps, animations and data stories. Flourish Stories can combine multiple visualizations into a guided narrative, including scroll-based storytelling, which makes the platform useful for explaining complex datasets in a web article or digital report.
Flourish is more specialized in interactive storytelling than static infographic design. Its free plan supports public publishing with attribution, while advanced publishing, branding and collaboration features depend on the plan.
Pricing
| Plan | Public pricing | Key features |
|---|---|---|
| Free | $0 | Visualization and story templates, public publishing and embedding with attribution |
| Presenter | Included with eligible Canva Business or Enterprise plans | Image and SVG exports, plus integration with Canva and PowerPoint |
| Publisher | Custom quote | Advanced collaboration, custom themes, live data and HTML export |
| Enterprise | Custom quote | Enterprise security, advanced access controls and support |
Flourish’s current pricing structure differs from older plans that listed fixed individual subscription prices. Publisher and Enterprise pricing requires contacting the provider.
Best for: Newsrooms, analysts and organizations that want to explain data through interactive, multi-step stories.
7. Tableau Public
Tableau Public is a free platform for creating and publicly sharing data visualizations. It provides more analytical depth than most template-based infographic editors and is useful for building interactive charts and data dashboards.
Users can connect supported data sources, create visualizations and publish them to a public profile. The resulting work can be explored online and embedded in other websites.
The most important limitation is privacy. Tableau Public is designed for public data, and published visualizations are accessible to others. Tableau also states that Tableau Desktop Public Edition is not for commercial use, so it should not be treated as a free substitute for a licensed commercial Tableau product.
Pricing
| Plan | Price | Key considerations |
|---|---|---|
| Tableau Public | $0 | Public publishing, hosted visualizations and portfolio creation |
Tableau Public’s free service is useful for learning and sharing non-sensitive data. Check Tableau’s current product and licensing terms before using it for commercial work or confidential information.
Best for: Data analysts, students, researchers and professionals building public visualization portfolios.
8. Adobe Illustrator
Adobe Illustrator is a professional vector graphics editor used to create illustrations, logos, typography and custom graphic layouts. It is well suited to infographics that require precise control over shapes, icons, spacing, typography and brand identity.
Unlike template-first tools, Illustrator gives designers control over individual vector elements. Adobe has also added generative AI features, including tools for creating or editing vector artwork, although availability and usage limits depend on the feature and plan.
Illustrator’s strength is creative control rather than speed for beginners. It has a steeper learning curve than Canva or Piktochart and is best suited to users who are comfortable working with vector graphics.
Pricing
| Plan | Public US price | Key features |
|---|---|---|
| Illustrator | $22.99/month | Professional vector illustration and design tools |
| Creative Cloud Pro | Regular price $69.99/month; promotions may apply | Illustrator and other Creative Cloud applications |
| Creative Cloud Standard | $54.99/month | A broader creative-app bundle with different AI and web-app access |
| Students and teachers | Discounted pricing | Eligibility verification required |
These are US prices, and Adobe offers different prices and promotional terms in other markets. Annual commitment and billing conditions may apply.
Best for: Professional designers, creative agencies and brands that need original, highly customized infographics.
9. Figma
Figma is a collaborative design platform used for interface design, prototyping and visual communication. It became a publicly traded company in 2025 and is listed on the New York Stock Exchange under the ticker FIG.
Although Figma is not dedicated to infographic creation, its shared canvas, reusable components and team libraries make it useful for organizations producing custom graphics collaboratively. Its product suite also includes presentation, whiteboarding and AI-assisted design tools.
Figma is particularly valuable when multiple designers or stakeholders need to work on the same project. For a one-off infographic built from a template, however, Canva or Piktochart may be faster to use.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Starter | $0 | Limited access to Figma products and AI credits |
| Professional — Full seat | $16/month | Unlimited files and projects for a team, design libraries and advanced tools |
| Professional — Dev seat | $12/month | Developer-focused inspection and handoff tools |
| Professional — Collab seat | $3/month | Collaboration-focused access |
| Organization — Full seat | $55/month, billed annually | Shared libraries, centralized administration and organizational features |
| Enterprise — Full seat | $90/month, billed annually | Advanced security, design-system management and enterprise administration |
Figma charges different rates for different seat types, and organization and enterprise plans have additional terms. Check the current pricing page for the precise features included with each seat.
Best for: Design teams and agencies that create custom visual assets and need shared libraries, review workflows and collaborative editing.
10. Napkin AI
Napkin AI focuses on transforming written material into visual explanations. Users can paste notes, article sections, reports or other text, then generate visual options such as diagrams, flowcharts, process illustrations and infographic-style graphics.
Its main advantage is starting with content that already exists, rather than requiring the user to design a layout from scratch. Generated visuals can be edited, including their colors, fonts, text and elements, before being exported.
Napkin also offers a Slides product under the same subscription. Its Free plan includes unlimited PNG and PDF exports, while PPT and SVG exports are subject to limits on the Free tier. AI credit allowances apply to generation and certain AI-assisted actions.
Pricing
| Plan | Public US pricing | Key features |
|---|---|---|
| Free | $0 | 500 AI credits per week, unlimited PNG/PDF exports and Napkin branding |
| Plus | $9/person/month | 10,000 AI credits per month, branding removal and unlimited PPT/SVG exports |
| Pro | $22/person/month | 30,000 AI credits per month, custom branding and additional features |
| Enterprise | Custom | Contact the provider for terms |
Napkin’s stated paid prices are monthly per person; annual billing offers a discount. AI credits and export limits can change, so check the latest pricing page before subscribing.
Best for: Writers, marketers, consultants and presentation creators who want to convert existing text into visuals quickly.
Building Your Infographic Workflow
The right tool depends on the type of infographic, the data involved and the intended audience. Canva is a strong all-round option for social media and marketing graphics, while Piktochart and Venngage are well suited to structured business infographics and reports.
For data-heavy work, Datawrapper is a good choice for individual charts and maps, while Flourish is better suited to interactive data stories. Tableau Public can be useful for public data projects and learning analytics, but it is not suitable for confidential visualizations or commercial use under its Public Edition terms.
Visme offers a broader content platform, Napkin AI is useful for turning existing text into visual explanations, Figma supports collaborative custom design, and Illustrator offers detailed vector control for professional designers.
Before choosing a paid plan, test the features that matter most to your workflow: export formats, brand controls, data imports, AI allowances, collaboration, licensing and privacy. A low subscription price is less useful if the tool cannot export the format you need or protect the data you upload.
You do not need to begin with a long, multi-panel infographic. Start with one useful insight from an existing report—a key statistic, comparison, timeline or process—and turn it into a single-message visual.
A focused graphic is often easier to understand and reuse than a crowded design. Keep the data accurate, cite the underlying source, make labels readable and choose a format that suits the channel where the infographic will appear.
Also Read:
- Best A/B Testing Tools for Marketing & Product Teams
- Best Competitor Analysis Tools for Marketers
- Best Video Marketing Platforms for Brands
- Best Social Listening Tools to Track Real Conversations
- Best Influencer Discovery Tools to Find Real Creators
- Best Brand Monitoring Tools to Catch a Crisis Early
To read more content like this, subscribe to our newsletter
