Marketing Concept | 5S Of Digital Marketing
Any company that is aiming to engage in digital marketing should point their objective by following Chaffey and Smith’s 5S of digital marketing. These 5s cover a range of different measures to help set, review, and control performance across all digital marketing activities. The 5s include Sell, Serve, Speak, Save, and Sizzle which will be discussed further. Sell – […]
Marketing Concept | Ambush Marketing
Ambush marketing is a marketing strategy by which a rival company attempts to associate its products with an event that already has official sponsors. This tactic is used by small companies who cannot afford to contribute to the funding of an event; then they try to create awareness of their brand covertly. It helps them to […]
Marketing Concept | Persuasion Marketing
Persuasion marketing is a type of marketing technique that uses human psychology to manipulate how we feel about stuff. This strategy works when firms accurately apprehend how humans thinking is more likely to work. To persuade an audience we need to evoke an emotional response from them. A persuasion is an approach to design websites […]
Marketing Concept | Ansoff Matrix
The Ansoff Matrix is a marketing model used by firms to analyze their product and plan strategies for product/market growth. Popularly known as the Product/Market Expansion Grid, was developed by the business manager, and applied mathematician H Igor Ansoff in 1957. This matrix helped many marketers to understand the risk involved in growing their business. […]
Marketing Concept | BCG Matrix
BCG is a firm by the name of Boston Consulting Group, which provides consulting services to various businesses. They have devised a matrix, the growth share matrix, which helps the company to carry out portfolio analysis. By this matrix, the company can decide whether to invest in products or stop producing the product. BCG matrix […]