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Author: Garima Yadav

Marketing Concept | 5S Of Digital Marketing

Any company that is aiming to engage in digital marketing should point their objective by following Chaffey and Smith’s 5S of digital marketing. These 5s cover a range of different measures to help set, review, and control performance across all digital marketing activities.  The 5s include Sell, Serve, Speak, Save, and Sizzle which will be discussed further. Sell – […]

Marketing Concept | Ansoff Matrix

The Ansoff Matrix is a marketing model used by firms to analyze their product and plan strategies for product/market growth. Popularly known as the Product/Market Expansion Grid, was developed by the business manager, and applied mathematician H Igor Ansoff in 1957. This matrix helped many marketers to understand the risk involved in growing their business. […]

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