Any company that is aiming to engage in digital marketing should point their objective by following Chaffey and Smith’s 5S of digital marketing. These 5s cover a range of different measures to help set, review, and control performance across all digital marketing activities.
The 5s include Sell, Serve, Speak, Save, and Sizzle which will be discussed further.
- Sell – Grow sales
Sell is a primary aspect of any digital marketing business because their sales are directly associated revenue of the company. The company aims to gain profit as much as possible from sales.
The company being digitized means selling your products on an online platform across the world. The company should always aim to boost online sales by using incentives such as granting free delivery.
- Speak – Get Close to Customers
Next, we have ‘Speak’ which is primarily all about getting closer to the customer by engaging with them and keeping an open conversation with them to participate in.
Digital channels work best when joined with other channels, so it is necessary to include online visits prompted by traditional offline media. Create a two-way dialogue through communication marketing, i.e. web interactions like forums and live chat.
- Serve – Add Value
The company website and customer service are a straightforward way for customers to get their questions answered or to complain about product/service. Analyze the quality of service that the company offers.
The company needs to assess how it is performing at customer service and then improve it further. It should be achieved by giving customers extra benefits online or inform product through online feedback. The company ensures that customer satisfaction rates are kept high and will add value to the brand.
- Save- Save costs
Save leads to the cost savings made by engaging in digital marketing. The company can reduce traditional advertising costs such as the cost of print advertising, postage and customer service costs once digital marketing has evolved.
It also can be accomplished through online email conversations, sales-services transactions, and ‘web self-service’ where customers respond to queries through online content.
- Sizzle – Extend your Brand online
Sizzle is the last step in the 5 S’s of digital marketing, and it is about establishing your brand online. Its objective is to create meaningful and exceptional experiences online for the company’s consumers so that they can cherish its brand. More positive experiences lead to more sales of the company’s product.
Social media can also have a significant impact on the sizzle of a digital marketing campaign. Think about how your brand gives a positive experience to your audience. The company should provide new propositions, new offers, and new experiences online, including strengthening communities.
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