Marketing Concept | The Pac-Man Defense
In several business practices, when a company wants to acquire another one, the company will reach out to the higher authorities of the target company and make a bid. The target company can decline or accept the bid. Now if the bid is rejected, the buyer company may just look to walk away. Now, sometimes […]
Marketing Concept | 4A of Marketing
While designing the marketing approach for different products and services, marketers need to analyse how consumers are going to see the products and services. In other words, marketers need to understand what matters most to consumers: Acceptability, Affordability, Accessibility and Awareness. Together these are called 4A of marketing. It also means that marketers must understand […]
Brand | IKEA – More Than Just Selling Furniture, It’s An Experience
IKEA was founded in 1943 by a 17-year-old Swedish boy named Ingvar Kamprad. Initially, he was selling Christmas greeting cards, seeds, and pens from Kamprad’s family farm. From his childhood, he had entrepreneurial instincts. As he identified people’s needs, he attempted to satisfy them by selling low price products which ultimately gave growth to Kamprad […]
Case Study | General Mills Flour Recall 2016
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is often referred to as Big G. It has headquarters in Golden Valley, Minnesota. It sells many of the popular brands like Gold Medal flour, Annie’s Homegrown, Betty Crocker, Yoplait, Colombo, Totino’s, Pillsbury, Old El Paso, […]
Marketing Concept | Crisis Marketing Management
Crisis Management or Reputation Management is a practice to regain and reshape public opinion about the company and organisation. Many organisations like Toyota, Domino’s and many others have faced a brand crisis at some point or other, As a marketing manager, one should be prepared to tackle such a crisis. Many financial institutions like Bank […]
Brand | Etihad Airways – The Making Of Youngest 5-Star Airlines
Etihad was established in 2003, and since that time it has become one of the fastest-growing major international airline companies, thanks in large part to the financial backing of its home government. As per the company’s website (www.etihad.com), in February 2020, the current passenger fleet consists of 96 aircraft (Airbus A320- Family, Airbus A380, Boeing […]
Brand | Vodafone India – The Journey From Hutch To Vodafone To Vi
Vodafone Group Plc (Vodafone), founded on 17 July 1984, is a telecommunications company. The organization works in two regional regions: Europe and Africa, the Middle East, and Asia-Pacific (AMAP). Its segments are Europe and AMAP. Its segment in Europe comprises regional areas such as Germany, Italy, the United Kingdom, Spain, and the rest of Europe. […]
Brand | Cognizant – The Successful Run Of IT Giant
Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]
Case Study | How Parle Agro’s Bailley Broke The Monopoly Of Bisleri
In 1993, Prakash Chauhan’s Parle Agro decided to enter the mineral water market with its brand, Bailley. But there were two clear challenges that Bailley faced. For one, the concept of bottled mineral water was not very well known, with its usages restricted to foreign tourists and jet-setting Indians. On the other, brother Ramesh Chauhan’s […]
Marketing Concept | PESTEL Analysis
Environmental Analysis Environmental factors are those factors outside the control of the firm. This is often analyzed with the help of the PESTEL framework/model. This model analyses the environmental factors that are not in control of the firm but have an impact on the firm. Thus, PESTEL analysis is used to analyse all external factors. […]
Marketing Concept | New Product Planning
The product life cycle is divided into four phases, namely introduction, growth, maturity, and decline. Product planning is done based on these steps. Product Initiation: In a product initiation phase, a request comes up for a new product or a modification in the existing product. Various management teams review these requests and study them in […]
Marketing Concept | New Product
The market has been growing exponentially, and thus, new product development becomes an important activity to keep generating more revenue. Therefore, companies have constantly been changing and updating their products. New products are being developed and introduced in the market. This is a complicated step and requires a massive amount of innovation. Reports suggest that […]
Case Study | Mitsubishi Electric – Promoting IoT By The Means Of e-F@ctory
Mitsubishi Electric Company has extended a wide variety of services enterprises, including Electricity and Electrical Systems, Manufacturing Systems for Automation, Information and Communication. The company also has a wide variety of world-class goods and technical facilities in the FA (Factory Automation) and e-F@ctory has been promoted since 2003. The objective is to reduce growth, production, […]
Brand | Blue Dart Logistics- The Success Story And Branding Strategies
Blue Dart, South Asia’s, particularly India’s, premier express air and integrated transportation, distribution, and logistics company, offers secure and reliable delivery of consignments to over 35,000 locations in India. As part of the DPDHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain) and E-commerce solutions, Blue Dart accesses the largest and most comprehensive […]
Case Study | Royal Mail London Program
Overview The Royal Mail London Programme has transformed the capital’s mail processing operation. It has provided a cost-effective operational platform for high-quality customer service, value for money, and room for future business development. With technological advances and increased competition, it was important to provide an operational network in London to support Royal Mail’s commercial strategy, […]
Marketing Concept | New Product Launch Strategy
Launching a new product in the market Oh! How I’ve wished to launch my product and to note the process down for the longest time. Today I’d love to share my plan of execution with you to bring a new product into the market. First, start with selling it directly to the end-users. It will give […]
Walmart – Inside The World’s Largest Retailer
Walmart is the world’s largest corporation. Walmart is a company that most Americans are familiar with, a company with stores that offer everything a person could need at discount prices. What began as a company based in a small Arkansas town has grown to be the largest private employer in the United States. Walmart Inc. […]
Brand | Siemens AG – Strategies That Sustain The Technology Giant
Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]
Marketing Concept | Brand Element Choice Criteria
Brand element is an intangible which can be trademarked, that identifies and differentiates the brand. Brand elements set the character of the brand. There are a total of six criteria for choosing brand elements: Memorable– How easily can someone remember, recall, or recognise the brand elements. E.g., A short name can be easy to remember. […]
Case Study | WhiteHat Jr. VS WhiteHat Sr.
Introduction WhiteHat Jr. is an online platform that provides tuition assistance for kids to learn coding languages. Founded in 2018 by Karan Bajaj, the firm was bought by the Edutech giant Byju’s for a 300 million dollar in an all-cash deal. The introduction to WhiteHat Sr. is a little more complicated. Unlike WhiteHat Jr. it […]