Marketing Concept | PESTEL Analysis
Environmental Analysis Environmental factors are those factors outside the control of the firm. This is often analyzed with the help of the PESTEL framework/model. This model analyses the environmental factors that are not in control of the firm but have an impact on the firm. Thus, PESTEL analysis is used to analyse all external factors. […]
Marketing Concept | New Product Planning
The product life cycle is divided into four phases, namely introduction, growth, maturity, and decline. Product planning is done based on these steps. Product Initiation: In a product initiation phase, a request comes up for a new product or a modification in the existing product. Various management teams review these requests and study them in […]
Marketing Concept | New Product
The market has been growing exponentially, and thus, new product development becomes an important activity to keep generating more revenue. Therefore, companies have constantly been changing and updating their products. New products are being developed and introduced in the market. This is a complicated step and requires a massive amount of innovation. Reports suggest that […]
Case Study | Mitsubishi Electric – Promoting IoT By The Means Of e-F@ctory
Mitsubishi Electric Company has extended a wide variety of services enterprises, including Electricity and Electrical Systems, Manufacturing Systems for Automation, Information and Communication. The company also has a wide variety of world-class goods and technical facilities in the FA (Factory Automation) and e-F@ctory has been promoted since 2003. The objective is to reduce growth, production, […]
Brand | Blue Dart Logistics- The Success Story And Branding Strategies
Blue Dart, South Asia’s, particularly India’s, premier express air and integrated transportation, distribution, and logistics company, offers secure and reliable delivery of consignments to over 35,000 locations in India. As part of the DPDHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain) and E-commerce solutions, Blue Dart accesses the largest and most comprehensive […]
Case Study | Royal Mail London Program
Overview The Royal Mail London Programme has transformed the capital’s mail processing operation. It has provided a cost-effective operational platform for high-quality customer service, value for money, and room for future business development. With technological advances and increased competition, it was important to provide an operational network in London to support Royal Mail’s commercial strategy, […]
Marketing Concept | New Product Launch Strategy
Launching a new product in the market Oh! How I’ve wished to launch my product and to note the process down for the longest time. Today I’d love to share my plan of execution with you to bring a new product into the market. First, start with selling it directly to the end-users. It will give […]
Walmart – Inside The World’s Largest Retailer
Walmart is the world’s largest corporation. Walmart is a company that most Americans are familiar with, a company with stores that offer everything a person could need at discount prices. What began as a company based in a small Arkansas town has grown to be the largest private employer in the United States. Walmart Inc. […]
Brand | Siemens AG – Strategies That Sustain The Technology Giant
Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]
Marketing Concept | Brand Element Choice Criteria
Brand element is an intangible which can be trademarked, that identifies and differentiates the brand. Brand elements set the character of the brand. There are a total of six criteria for choosing brand elements: Memorable– How easily can someone remember, recall, or recognise the brand elements. E.g., A short name can be easy to remember. […]
Case Study | WhiteHat Jr. VS WhiteHat Sr.
Introduction WhiteHat Jr. is an online platform that provides tuition assistance for kids to learn coding languages. Founded in 2018 by Karan Bajaj, the firm was bought by the Edutech giant Byju’s for a 300 million dollar in an all-cash deal. The introduction to WhiteHat Sr. is a little more complicated. Unlike WhiteHat Jr. it […]
Brand | Airbnb – Belong Anywhere
Airbnb is more than an online platform used to find accommodation. It represents a growing community that is shifting the way people feel about sharing, traveling, and home. Brian Chesky, CEO and co-founder of Airbnb used a communication at Airbnb’s blog to state that Airbnb is “creating a door to an open world—where everyone’s at […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]
Marketing Concept | Types Of Startup Funding
The term “start-up” was originally coined in the early tech revolution in the 1970s, referring to a new breed of small companies characterized by exponential growth. The term start-up became a popular term in the 1990s and early 2000s business boom with brands like Microsoft or Apple scaling up at a rapid pace than ever […]
Brand | Avon – The Oldest Direct Selling Company Of The World
Avon Products, Inc., was the world’s largest direct selling organization and merchandiser of beauty and beauty related products. From corporate offices in New York City, Avon marketed product lines to women in 112 countries through 1.6 million independent sales representatives who sold primarily on a “door-to-door” basis. Total sales in 1992 were $3.8 billion. The […]
Reliance Jio – The History And The Historic Launch
Reliance Jio Infocomm Limited, popularly known as Jio, is an Indian mobile network operator owned by Reliance Industries Limited (RIL) and headquartered in Mumbai, Maharashtra. What began as an audacious bet on India’s digital future has, over the course of a single decade, transformed into the world’s largest data network by mobile data consumption — […]
What Is Internet Of Things And How Does It Work?
Internet of Things IoT, Internet of Things, is often referred to a “smart” object. These devices can be anything and everything from cars, home appliances to shoes and light switches. These devices connect to the internet, pass and receive data and connect the physical world to the digital world. New technologies, cheaper computer chips and the […]
Case Study | Otis Elevators – Accelerating Business Transformation with IT
Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]
Marketing Concept | Brand Extension
Brand Extension Once a brand is recognised in the market and in consumer minds then there is always a scope of a new product launch for the company. This gives an opportunity to the brand to leverage its brand awareness and brand equity for positioning new products even if it belongs to a different category. […]
Marketing Strategies Of Home Depot
Bernie Marcus and Arthur Blank co-founded Home Depot on June 29, 1978, after being fired from Handy Dan, a small chain of home improvement stores. Their vision was to offer “warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest possible prices” along with superior customer service provided by […]