Case Study | BufferBox – Winding Down An Acquisition By Google
BufferBox Inc. was a Canadian startup which provides you with an address for all your online orders, which in turns provide consumers with the convenience of picking up their online purchases 24/7. It was founded by Jay Shah, Aditya Bali and Mike McCauley, BufferBox’s mission was to make missed delivery notices a thing of the […]
Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Brand | Apple And The Strategies That Made It A Synonym Of Innovation And Success
Apple – one of the few companies that made history, more than once even; including the first company to reach a $1,000,000,000,000, or more conveniently, $1 trillion market- capitalization. Apple Inc., which was initially Apple Computer, Inc. until ’07 when they decided to drop ‘computer’ in a rather strategic move, is among the world’s largest […]
Brand | IndiaMART – The Indian B2B Solution To Sell Easy
IndiaMART InterMESH Ltd. is one of India’s largest online B2B listing platforms for small and medium businesses, connecting buyers with suppliers. It also provides B2C and C2C sales service via its web portal. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & […]
Case Study | Creating A New Market Through Attractive Packaging – PaperBoat
Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. With the tagline of drinks and memories, the brand connects different traditional Indian flavors with childhood memories. Hector Beverages was founded in 2009 by 4 friends. The company’s first product was a protein […]
Marketing Concept | Banana Curves
Banana curves are usually used in projects. When a project is scheduled, tasks are planned using early start and early finish. It is also planned using the late start and late finish. An early start is the earliest possible date on which the project tasks can possibly begin The late start is the latest date […]
Marketing Concept | A/B Testing
Other names: Split testing, Bucket testing A/B testing is a method to check 2 versions of a webpage, app or a mail body against each other to determine which one performs better. Let’s say an e-commerce company wants to determine if a change in its webpage will attract more consumers to buy their product. These […]
Marketing Concept | Demand Forecasting
Frequent change in consumer demand and trending pattern of products that decision should be taken on careful analysis of data. Prediction of sales from previous sales data and estimated data is possible via the Demand Forecasting concept and its techniques. Steps in the forecasting of demand are followed to promote a systematic calculation of potential […]
Marketing Concept | Marketing Funnel (AIDA Model)
Other names: 4-stage AIDA model, TOFU(top of funnel), MOFU(middle of funnel), BOFU(bottom of funnel) Definition: In simple terms,AIDA Model a consumer journey. There are various stages in which a consumer lies and how a marketer makes the most out of it. In the initial phases, the marketer’s goal is to create awareness about the product […]
Marketing Concept | Material Requirement Planning
Material Requirement Planning is a mechanism which helps manufacturing firms to calculate Net requirement of material, material requirement time and most optimum Quantity of material. Material Requirement Planning consists of following essential steps: Master Production Schedule (MPS): MPS is a set of phased amounts for each item that a business manufactures, showing how many are to […]
Brand | Philips – The Global Consumer Electronics Brand With Innovation At Heart
Philips is a Dutch multinational conglomerate headquartered in Amsterdam, Netherlands that was founded in 1891 by Frederik Philips and his son Gerard Philips. Once started as a bulk manufacturer, it became one of the largest electronics companies in the world, employing over 75,000 people across 100 countries, generating revenue of €18.121 billion in 2018. With […]
Marketing Concept | Real Time Bidding
The concept of Real-Time bidding is a part of programmatic advertising, where companies advertise in real-time on the basis of consumer behavior and traits. It is a kind of bidding system which allows publishers to monetize the advertising space available on their website by selling them to buyers through an auction system. Here, in less […]
Marketing Concept | S Curve
S curve is one of the most important concept when it comes to the Product Life Cycle (PLC) or the Product Evolutionary Cycle (PEC). It is a widely used concept in marketing. It is called the S curve because it looks like the letter S. S curve is applicable to any business or startup where […]
Marketing Concept | Sharing Economy
The concept of sharing economy works on a model where people do not directly buy products but rather hire things like cars, homes, etc. or share them with each other. This is different from the traditional business model of selling goods. Companies use this as a commercial business model and it has proven to be […]
Brand | Oriflame – Selling Cosmetics Through Networking Marketing
Not many companies in the world have tasted success without having reliable distributors and retailers network catering to customers. One such company that has gone this route and, in turn, created an empire with the help of Multi-Level Marketing (MLM), or popularly called Direct Selling techniques is Oriflame Holding AG, the prime cosmetics brand from […]
Marketing Concept | VUCA : What It Really Means
The term VUCA was first used in 1987 but was introduced in 1991 by the U.S. Army at the time of the end of the cold war which resulted in more volatile, uncertain, complex, and ambiguous situations in the world. The VUCA concept represents a changing environment where previously laid standard rules and laws don’t […]
Marketing Concept | Unicorn Company
Unicorn company denotes a startup firm that has been valued over $1 billion. The term was coined to represent companies/startup’s future growth opportunities. The meaning of “Unicorn” is a mythical animal that looks similar to a horse but has a single straight horn projecting from its forehead. You won’t find a unicorn easily, and so […]
Brand | Axe – Making An Unconventional Yet Uncomfortable Brand Legacy
There’s hardly anyone who goes to the market to buy deodorant and doesn’t look for one exclusive brand in the shop. The brand is AXE. Launched in 1999, it is one of the most successful personal care brands of Hindustan Unilever and is also the best-selling brand of Unilever. Axe, the deodorant, is considered as […]
Amway Marketing Strategy: How Direct Selling Built an Empire
Amway is one of the most studied, debated, and misunderstood business models in the world. Founded in 1959 in Ada, Michigan by Rich DeVos and Jay Van Andel, Amway — short for ‘American Way’ — set out to prove that entrepreneurship, fuelled by direct selling, could create income opportunities for ordinary people worldwide. More than […]
Brand | It’s Not Just A Coffee, It’s Starbucks
Think of coffee, and one name always stuck our mind. The name is Starbucks. What was started as coffee beans and equipment selling shop, is now the largest coffeehouse and roastery reserves brand in the world. It is an American multinational chain of the coffeehouse, founded by Jerry Baldwin, Gordon Bowker, and Zev Siegal in […]