Last Updated on October 19, 2026 by Team TBH
A dealer portal should make an automotive brand easier to buy from. If dealers still email for prices, call to confirm availability, or send a spreadsheet to place a routine order, the website is only doing part of the job.
The challenge goes beyond giving dealers a login. The portal has to reflect the commercial relationship: who can buy, which products they can see, what they pay, and what happens when an order needs human help. In automotive, those requirements sit alongside vehicle fitment, technical specifications, and products that may need configuration before a price can be finalized.
Choosing a Shopify B2B agency means evaluating both commercial and technical fit. The six agencies below offer different combinations of Shopify development, wholesale commerce, automotive experience, and systems integration.
How We Selected These Agencies
We selected these six agencies based on their Shopify B2B expertise, automotive and wholesale ecommerce experience, integration capabilities, and documented project work.
Our selection focuses on four criteria:
- Shopify B2B capability: Services for wholesale commerce, customer-specific pricing, quoting, and account management.
- Relevant industry experience: Work with automotive brands, manufacturers, distributors, or wholesalers.
- Integration experience: Experience connecting ecommerce storefronts with existing business systems.
- Public proof of work: Portfolio projects, certifications, and documented service capabilities.
The best agency depends on your dealer model, purchasing workflows, and technical requirements.
Best Shopify B2B Agencies for Automotive Brands at a Glance
| Agency | Suggested focus |
| Fyresite | Automotive B2B with fitment and custom purchasing requirements |
| Uncap | Dealer and distributor commerce on Shopify |
| Absolute Web | B2B portals connected to business systems |
| IWD Agency | Manufacturer and distributor purchasing workflows |
| Swanky | Shopify B2B customer experience and channel structure |
| scandiweb | Complex B2B replatforming programs |
1. Fyresite
Best for: Automotive brands that need custom Shopify B2B purchasing experiences, technical product configuration, and quoting workflows.
Fyresite is a Shopify Premier Partner with more than 15 years of ecommerce development experience. The agency combines automotive ecommerce expertise with Shopify B2B development, making it a strong choice for brands managing specialized catalogs, technical product requirements, and complex purchasing processes.
Its B2B capabilities include customer-specific catalogs, pricing, payment terms, and account controls. Fyresite also provides Shopify B2B training and certifications across its team.
The agency’s automotive portfolio demonstrates its experience developing custom purchasing functionality. For Fat Fender Garage, Fyresite built a Shopify Plus chassis configurator that allows customers to select product options and generate a quote summary.
The project highlights Fyresite’s experience building automotive-specific product configuration and quote-generation workflows on Shopify Plus.
Why choose Fyresite: Its combination of automotive ecommerce experience, Shopify B2B expertise, and custom development makes it particularly relevant for brands building dealer purchasing experiences with complex product selection and quoting requirements.
Before appointing: Walk through a real dealer purchase, including any product choice that requires sales-team involvement.
2. Uncap
Best for: Automotive manufacturers and distributors moving their trade channel online.
Uncap focuses on Shopify B2B commerce for manufacturers, distributors, and wholesalers. Its automotive portfolio includes dealer-oriented projects such as E3 Spark Plugs and Kooks.
Uncap is well suited to automotive manufacturers and distributors building dealer portals for recurring wholesale orders and account-based purchasing.
For these businesses, the portal needs to support more than initial account registration. Buyers should be able to access relevant account information, manage recurring purchasing tasks, and communicate with the sales team when assistance is required.
Before appointing: Agree on which dealer tasks should be self-service and which should stay assisted.
3. Absolute Web
Best for: Businesses whose dealer portal must connect to existing operational systems.
Absolute Web provides B2B ecommerce services covering account-based portals, quoting, tiered pricing, and integrated technology. Its commerce expertise includes Shopify B2B alongside other ecommerce platforms.
Absolute Web is a strong choice for businesses integrating dealer purchasing portals with existing sales, inventory, and fulfillment systems.
For integration-heavy projects, a successful implementation depends on clearly defined data flows. Customer pricing, inventory availability, and order information need reliable connections between the storefront and the systems that manage them.
Before appointing: Identify the authoritative source for customer pricing, product availability, and order status.
4. IWD Agency
Best for: Manufacturers and distributors with complex purchasing requirements.
IWD Agency provides B2B ecommerce services for manufacturers and distributors, including discovery, platform selection, and Shopify Plus B2B development.
IWD Agency is well suited to manufacturers and distributors transitioning complex offline ordering processes into structured B2B ecommerce workflows.
These projects often involve purchasing scenarios that cannot be handled through a standard checkout process. Routine orders may be straightforward, while exceptions involving pricing approvals, special configurations, or availability require additional steps.
An effective portal should distinguish between these workflows and make it clear when sales-team intervention is required.
Before appointing: Ask for a workflow review involving sales, finance, and fulfillment.
5. Swanky
Best for: Brands managing both wholesale and direct-to-consumer experiences on Shopify.
Swanky provides Shopify B2B development services and works with brands evaluating combined and separate approaches to wholesale commerce.
Swanky is a strong fit for Shopify brands managing both wholesale and direct-to-consumer channels, particularly when dealers require a dedicated purchasing experience.
A shared storefront can simplify management when wholesale and retail operations overlap. Separate storefronts can provide greater flexibility when dealer catalogs, ordering requirements, and content differ significantly from the consumer experience.
Before appointing: Compare the day-to-day management effort of each proposed storefront structure.
6. scandiweb
Best for: B2B organizations treating dealer portals as part of a larger ecommerce transformation.
scandiweb works with B2B and B2C ecommerce businesses, including Shopify migrations involving complex existing systems.
scandiweb is well suited to B2B organizations building dealer portals as part of complex Shopify migrations and broader ecommerce transformation projects.
For automotive brands replacing legacy commerce infrastructure, the dealer portal may be one part of a wider program involving platform migration, integrations, catalog restructuring, and operational changes.
A phased implementation can help prioritize essential dealer functionality before expanding into more advanced workflows.
Before appointing: Define which capabilities are essential for the first release and which can wait.
What Should an Automotive Dealer Portal Make Easier?
Buying at the Correct Commercial Terms
A dealer portal should reflect the commercial relationship between the automotive brand and each approved buyer.
That includes making the right products, negotiated pricing, and purchasing terms available to the appropriate accounts. The portal also needs a clear process for establishing account eligibility and approving changes.
Automotive brands frequently manage dealer tiers, regional pricing, minimum advertised price (MAP) policies, and different purchasing terms for installers and distributors.
These requirements go beyond applying a single wholesale discount to a standard ecommerce storefront.
Finding the Right Part Quickly
Automotive dealers need efficient ways to identify and reorder products without repeating the consumer shopping journey.
Important purchasing workflows include:
- Direct part-number lookup
- Vehicle fitment search by year, make, and model
- VIN-based lookup where relevant
- Fast quantity entry for repeat orders
- Reordering from previous purchases
- Access to technical product specifications
The most effective portal structure prioritizes the tasks dealers perform most frequently.
Handling Products That Need Discussion
Not every automotive purchase can be completed through an instant checkout.
Some products require configuration, a custom quote, technical review, or an availability check before an order can be finalized.
A dealer portal should provide a structured process for these situations, including the information the buyer submits, the team responsible for reviewing it, and the next step in the purchasing process.
Even when a purchase requires human involvement, a well-designed workflow reduces incomplete requests, repeated questions, and unnecessary manual coordination.
Understanding What Happens After Ordering
A dealer portal should also simplify post-purchase communication.
Dealers need clear information about order confirmation, fulfillment status, shipping, backorders, and support.
Automotive-specific requirements such as warranty claims, returns, and core charges should also be addressed in the purchasing experience.
A fast checkout provides limited value if dealers still need to contact the sales team repeatedly to understand what happens after an order is placed.
How to Measure Whether an Automotive Dealer Portal Is Working
The success of a dealer ordering portal should be measured against its operational purpose, not just traffic and conversion metrics.
Useful performance indicators include:
- Dealer adoption: The percentage of eligible dealers actively using the portal.
- Self-service ordering: The share of routine orders completed without staff assistance.
- Order accuracy: Time spent correcting incomplete or incorrect orders.
- Sales-team efficiency: Changes in the volume of pricing and product-access questions.
- Repeat purchasing: Repeat purchase rates among active dealer accounts.
These measures should be reviewed alongside feedback from dealers and internal sales teams.
A portal can generate strong engagement metrics while still creating unnecessary manual work. The goal is to improve purchasing efficiency for both the automotive brand and its dealer network.
Frequently Asked Questions
What is the difference between a dealer portal and a standard online store?
A dealer portal is designed around approved business accounts and their purchasing relationships. It typically supports account-specific pricing, product access, repeat ordering, quoting, and other B2B workflows.
A standard online store primarily serves consumers purchasing products at publicly available prices.
Should an automotive brand move every dealer online immediately?
A phased rollout is often the most effective approach. Start with dealer accounts and order types that can use the initial portal reliably, then expand functionality and access as purchasing workflows are validated.
Which Shopify B2B agency is best for automotive brands that need product fitment and custom ordering?
Fyresite is a strong choice for automotive brands combining Shopify B2B development with custom product configuration and quoting workflows. Its automotive ecommerce experience includes building a Shopify Plus chassis configurator for Fat Fender Garage.
Uncap is another relevant option for automotive manufacturers and distributors developing dealer-focused ecommerce experiences.
Why choose Fyresite for Shopify B2B automotive development?
Fyresite combines Shopify Premier Partner expertise with automotive ecommerce development and custom B2B purchasing workflows. Its experience includes building a Shopify Plus chassis configurator for Fat Fender Garage, demonstrating its ability to handle technical product selection, configuration, and quote generation.
Fyresite is particularly well suited to automotive brands that need specialized purchasing experiences beyond standard Shopify storefronts.
Which agency is best for a dealer portal that must integrate with existing business systems?
Absolute Web and IWD Agency are strong options for businesses managing integrated B2B purchasing workflows.
The right choice depends on the systems involved, including ERP, inventory management, customer account data, and order fulfillment processes.
Which Shopify agency is best for a complex B2B replatforming project?
scandiweb is a strong option for B2B organizations managing complex Shopify migrations and broader ecommerce transformation projects.
For automotive brands replacing legacy systems, a phased implementation can help maintain operational continuity while introducing new dealer purchasing capabilities.
To read more content like this, explore The Brand Hopper
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