Marketing Concept | Grey Market
Grey/Gray market is where sales of legal goods take place via a distribution system not intended by the manufacturer. In other words, this channel of distribution is not authorised by the distributor and is legal in the purview of the law. Products sold here are priced lower than what a consumer pays at a genuine […]
Marketing Concept | Crowd Logistics
Traditionally, the delivery of parcels is performed by a person/agent who is hired by a company on a contract basis or a regular employee. However, the concept of Crowd logistics or Crowdshipping is outsourcing delivery to a large & undefined group of people in the form of freelancing. For example, a person can make a delivery […]
Marketing Concept | Unicorn Company
Unicorn company denotes a startup firm that has been valued over $1 billion. The term was coined to represent companies/startup’s future growth opportunities. The meaning of “Unicorn” is a mythical animal that looks similar to a horse but has a single straight horn projecting from its forehead. You won’t find a unicorn easily, and so […]
Marketing Concept | VUCA : What It Really Means
The term VUCA was first used in 1987 but was introduced in 1991 by the U.S. Army at the time of the end of the cold war which resulted in more volatile, uncertain, complex, and ambiguous situations in the world. The VUCA concept represents a changing environment where previously laid standard rules and laws don’t […]
Marketing Concept | S Curve
S curve is one of the most important concept when it comes to the Product Life Cycle (PLC) or the Product Evolutionary Cycle (PEC). It is a widely used concept in marketing. It is called the S curve because it looks like the letter S. S curve is applicable to any business or startup where […]
Marketing Concept | A/B Testing
Other names: Split testing, Bucket testing A/B testing is a method to check 2 versions of a webpage, app or a mail body against each other to determine which one performs better. Let’s say an e-commerce company wants to determine if a change in its webpage will attract more consumers to buy their product. These […]
Marketing Concept | BCG Matrix
BCG is a firm by the name of Boston Consulting Group, which provides consulting services to various businesses. They have devised a matrix, the growth share matrix, which helps the company to carry out portfolio analysis. By this matrix, the company can decide whether to invest in products or stop producing the product. BCG matrix […]
Marketing Concept | Brand Architecture
Sometimes it is so obvious but we don’t see it coming, for example, some of the brands which come under a well-known parent company but we aren’t aware of this fact about brands mergers and acquisitions. Why Brand Architecture? Whenever you are offering some products or services you want your company to be intact from […]
Marketing Concept | Customer-Based Brand Equity Model (CBBE)
When a brand tries to focus on brand marketing, basic questions arise, what makes a brand? And how can you build a strong brand? What makes your brand valuable? Then the concept of Customer-based brand equity comes into the picture. The basics of the CBBE concept is totally dependent on consumer perception of the brand. […]
Marketing Concept | Blue Ocean Strategy
Blue ocean strategy means creating the new market. The key principle of blue ocean strategy is to pursue low cost and differentiation simultaneously. Chan Kim and Renée Mauborgne wrote a book called “The Blue Strategy” in 2004 which presents analytical frameworks and tools to foster an organization’s ability to systematically create and capture “blue […]
Marketing Concept | Hyperlocal Logistics
‘Hyperlocal Logistics’ is all use of technology like Machine learning, predictive analytics and artificial intelligence to deliver Goods & services as soon as possible to the end consumer. Here, the end consumer usually uses an app or website to place an online order. This order is fulfilled by nearby businesses like retail shop or medicine […]