The Brand Hopper

KFC, short for Kentucky Fried Chicken, is a fast-food restaurant chain that specializes in fried chicken. Founded by Harland Sanders in 1952, the company has since grown into one of the largest fast-food chains in the world, with over 24,000 locations in more than 145 countries. KFC is known for its signature dish of fried […]

Walgreens is an American company that operates the second-largest pharmacy store chain in the United States, behind CVS Health. It specializes in filling prescriptions, health and wellness products, health information, and photo services. It was founded in Chicago in 1901, and is headquartered in the Chicago suburb of Deerfield, Illinois. On December 31, 2014, Walgreens […]

Toyota is a Japanese multinational automotive manufacturer that is widely considered one of the world’s largest and most successful car companies. The company was founded in 1937 by Kiichiro Toyoda, the son of a textile manufacturer who had become interested in the emerging automobile industry. Initially, Toyota was a division of the Toyoda Automatic Loom […]

PayPal is a digital payment platform that allows individuals and businesses to make online payments and money transfers. The company was founded in December 1998 under the name “Confinity” by Max Levchin, Peter Thiel, and Luke Nosek. Initially, the company developed security software for handheld devices, but later shifted its focus to digital payments. In […]

Netflix is an American subscription streaming service that offers a wide variety of TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. Netflix members can watch as much as they want, anytime, anywhere, without ads or commitments. Netflix was founded in 1997 by Reed Hastings and Marc Randolph. The company started as […]

Nestle is a global food and beverage company that operates in over 190 countries. As a company with a diverse range of products and brands, Nestle’s brand architecture is organized into four levels: corporate brand, strategic business units (SBUs), product brands, and individual product items. Corporate Brand Nestle’s corporate brand is the top-level brand in […]

Nestlé is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics. Nestlé has over 2000 brands ranging from global icons to local favorites, and it is present in 191 countries around the world. Nestlé was […]

Orange is a French multinational telecommunications corporation. It is one of the world’s largest telecommunications operators, with over 287 million customers worldwide. Orange operates in 26 countries, including France, the United Kingdom, Spain, Poland, Belgium, Romania, Egypt, and South Africa. The company offers a wide range of telecommunications services, including mobile telephony, fixed-line telephony, broadband […]

Bosch is a multinational engineering, technology and services company headquartered in Gerlingen, Germany. It was founded in Stuttgart in 1886 by Robert Bosch and now employs roughly 421,000 associates worldwide. The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and […]

Rolex is a Swiss luxury watchmaker headquartered in Geneva, Switzerland. The company was founded in 1905 by Hans Wilsdorf and Alfred Davis. Rolex is one of the most well-known and respected watch brands in the world. The company is known for its high-quality watches, its innovative designs, and its marketing campaigns. Rolex has a long […]

Ikea is a Swedish multinational company that specializes in the design and sale of ready-to-assemble furniture, kitchen appliances and accessories, and home decor items. The company was founded in 1943 by Ingvar Kamprad, who started selling matches at the age of 17 and eventually expanded his business to include furniture. The name “Ikea” is an […]

Sony is a multinational conglomerate corporation that is based in Tokyo, Japan. The company was founded in 1946 by Masaru Ibuka and Akio Morita, and has since become one of the world’s largest and most successful electronics companies. Originally, Sony was known as Tokyo Telecommunications Engineering Corp., and the company’s early products included telecommunications equipment […]

Kering is a global luxury goods holding company that was founded in France in 1963 by Francois Pinault. Originally a timber trading company, Kering has since transformed into one of the world’s leading fashion and luxury groups, owning some of the most iconic luxury brands including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen. […]

Elevance Health, Inc. is an American health insurance provider. Prior to June 2022, Elevance Health was named Anthem, Inc. Anthem is one of the largest health insurance companies in the United States, serving over 47 million members across the country. The company was founded in 2004, but its roots go back to the 1940s when it was known as […]

SAP is a German multinational software corporation that provides enterprise software to manage business operations and customer relations. The company was founded in 1972 by five former IBM engineers, and its name stands for “Systeme, Anwendungen und Produkte in der Datenverarbeitung” (Systems, Applications, and Products in Data Processing). SAP’s core product is its Enterprise Resource […]

LG Group is a South Korean multinational conglomerate that was founded in 1947. Originally known as Lucky-Goldstar, the company has since grown to become one of the largest electronics manufacturers in the world, with a diverse range of businesses spanning electronics, chemicals, and telecommunications. LG’s electronics division is perhaps its most well-known business, producing a […]

EY, formerly known as Ernst & Young, is one of the world’s largest professional services firms, offering a range of services in assurance, advisory, tax, and transaction advisory services to clients worldwide. It was founded in 1989 and is headquartered in London, UK. EY’s assurance services include financial audit, sustainability audit, and other related services. […]

Honda Motor Co., Ltd. is a Japanese multinational corporation that was founded in 1948 by Soichiro Honda and Takeo Fujisawa. The company has its headquarters in Tokyo, Japan, and is known for its wide range of products, including automobiles, motorcycles, and power equipment. Honda has established itself as one of the most popular and reputable […]